Figure out what your market really wants -- instead of just what they are telling you -- and learn how to follow through with the right product launched in the right way.
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Only 35 percent of new products launched by established companies succeed in the market. That figure drops to 10 percent when you move to the startup world. If you look at the United States economy alone, this translates into a $260 billion dollar annual loss around new product failures. Discover the strategy and tactics of conducting Market Validation and leave with a completed plan to conduct this process and avoid these common pitfalls of launching a new product.This two-day class covers the strategy and tactics of market validation using a three-step process outlined in the book "If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity" (Wiley, 2010) by Dr. Rob Adams.
Gain insight into marketing techniques and strategies to provide you with tactics that have company-wide impact.
Two-Day Concentrated Program
Registration begins at 8:00 a.m. and class runs 8:30 – 4:30 both days with a one-hour networking lunch included.
Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.
CEUs: Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.
Course Credits: 1.00
Hotel Information: Texas Executive Education classes qualify for discounted hotel room rates at the AT&T Executive Education and Conference Center on a limited basis. Discount code will be provided via email after class registration.
Rob Adams is on the faculty of The University of Texas at Austin where he teaches entrepreneurship in the MBA and MSTC programs and is the Director of Texas Venture Labs at the McCombs School of Business.
"Amazing to be able to learn from Dr. Adams. I had actually read his book and we have used it at various meetings for discussion. Excellent!! Great dialogue and conversation."
Senior Product Manager, Alcon Laboratories
04/07/16 - 04/08/16
AT&T Executive Education & Conference Center
1900 University Avenue
Austin, TX 78705