Marketing of Innovations
Explore key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs and "intrapreneurs" who innovate and turn ideas into profitable finished products.
All the important questions asked by decision makers in entrepreneurial focused organizations are strategic marketing questions: Who is the customer? What problem do you solve for him? How big is the market? How quickly is it growing? And yet, many folks don’t do the careful, pre-venture marketing, and it can prove to be a fatal mistake. Explore key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs and "intrapreneurs” who innovate and turn ideas into profitable finished products. Develop a flexible way of thinking about marketing problems. Determine and apply the most innovative and appropriate solutions to your situation.
Gain insight into marketing techniques and strategies to provide you with tactics that have company-wide impact.
Two-Day Concentrated Program
Registration begins at 8:00 a.m. and class runs 8:30 – 4:30 both days with a one-hour networking lunch included.
Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.
CEUs: Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.
Course Credits: 1.00
Hotel Information: Texas Executive Education classes qualify for discounted hotel room rates at the AT&T Executive Education and Conference Center on a limited basis. Discount code will be provided via email after class registration.
Dr. Kapil Jain is a Senior Lecturer in Marketing and a Fellow at The Center for Customer Insight & Marketing Solutions at the McCombs School of Business. He is also the Assistant Chair of the Marketing Department.
Ben Bentzin is a Lecturer in Marketing at the University of Texas at Austin McCombs School of Business and co-founder/CEO of Interactive Health Technologies, LLC, www.ihtusa.com, an Austin company offering digital technologies for assessing physical fitness and motivating children and adults to self-manage their wellness.
"I loved the analogies provided. It really helps you put the learning into practice."
Product Marketing Engineer, National Instruments
10/26/16 - 10/27/16
AT&T Executive Education & Conference Center
1900 University Avenue
Austin, TX 78705
Kapil JainBen Bentzin
03/07/17 - 03/08/17