Business Innovation for Successful Entrepreneurship in Health Care

This program is focused on helping health care professionals critically evaluate the commercial potential of innovative technologies, and/or forming start-up companies or business entities to commercialize innovative technologies.

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Overview

The Business Innovation for Successful Entrepreneurship in Health Care program has been developed by Texas Executive Education in conjunction with successful biotechnology executives, serial entrepreneurs, and the University of Texas Medical Branch to provide faculty, staff, physicians, researchers, clinicians, students, and other health care professionals a focused program to: Critically evaluate the commercial potential of innovative technologies Build start-up companies or business entities to commercialize innovative technologies This program is offered via a series of thirteen 1-hour webinars, each of which require approximately 2 hours of pre-work and exercises that are also offered online: Pre-work and exercises can be done on demand at any time prior to the weekly webinars Webinars are offered on specific Fridays, from 1pm until 2pm Central time (and also online, on demand following the broadcasts).

Specialty Programs

13-week Online Course

Online Course

Topics

  • • Technology assessment
  • • Building a business plan
  • • Protecting intellectual property
  • • Developing a streamlined regulatory strategy with value-added milestones
  • • Financing new ventures
  • • Detailed fundamentals of financing biotechnology ventures
  • • Non-dilutive funding from Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) resources
  • • Creative and innovative management
  • • Persuasion and marketing technical innovations
  • • Commercializing strategies
  • • Delivering effective presentations (and pitch practices)
  • • Understanding start-up structures
  • • How to create a launch plans

Who Attends

This class is designed for university faculty and staff, as well as physicians, researchers, clinicians, students, and other health care professionals.


Additional Information

Prerequisites:None
Schedule: Webinars are offered on specific Fridays, from 1pm until 2pm Central Time (and also online, on demand following the broadcasts).


Faculty

Brett Cornwell

Brett Cornwell is Associate Vice Chancellor for Commercialization at The Texas A&M University System. He directs Texas A&M System Technology Commercialization, which commercializes the intellectual property of the Texas A&M System and creates new companies that develop products and services around System developed technologies.

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Rob Adams

Rob Adams is on the faculty of The University of Texas at Austin where he teaches innovation, commercialization and entrepreneurship in the MBA and MSTC programs. He is also the founder and Director of Texas Venture Labs at the McCombs School of Business.

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John Daly

Dr. John Daly is the Liddell Professor in the Moody College of Communication, Regents Distinguished Teaching Professor, and Texas Commerce Bancshares Professor of Management at the University of Texas at Austin.

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Kate Mackie

Dr. Kate Mackie is an award-winning professor in the Department of Marketing at the Red McCombs School of Business at the University of Texas at Austin. She teaches MBA, MSTC, and Executive Education classes in marketing, marketing strategy, marketing of technological innovations, buyer behavior, process improvement facilitation, international business operations, and customer insight.

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Course Details

Price: $675.00

There are no sessions scheduled at this time. For more information about the next class date, please contact us at execed@mccombs.utexas.edu or 512-471-5893.