Designing Winning Strategies for Firms Competing in Dynamic Environments

Few terms are used more frequently in business than "strategy", but in too many companies it is little more than a slogan that serves no real purpose.

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This one-week executive training program focuses on the design of effective strategies for firms competing in contexts marked by fast-paced change. It is geared toward middle to higher level managers who are involved in analyzing complex strategic situations and setting strategic directions for their firms. The program equips participants with necessary tools and techniques that will help them structure and enrich their understanding of the competitive landscape in which they operate, the key drivers of strategic success in that landscape, and the unique strengths and capabilities of their firms that can sustain competitive advantage.

It also covers topics and frameworks that prepare participants to address strategic challenges typical of contemporary innovation-driven, dynamic environments, such as disruptive innovations, platform-based competition, and complex business ecosystems. With these analyses as building blocks, the program then guides participants to develop a roadmap to help design strategies for their firms to successfully navigate turbulent environments. The program is structured in a way that allows for rich interactions and the sharing of experiences among participants, in complement to the interactive sessions, in-depth case discussions, and simulations.

Topics covered in this program include:

  • Fundamentals of strategic analysis and strategy formulation
  • Structure and dynamics of firm environments
  • Competitive analysis
  • Analysis of firm-specific strengths and capabilities
  • Innovation as source of growth and organizational renewal
  • Platform-based competition and complex business ecosystems

This class is available for university credit. Please contact Lynn Slattery at or 512.471.5893 for more information.


Develop the skills and strategies to make high-level decisions and to execute with confidence company-wide.

Five-Day Immersive Program (Including Travel Time)

Registration begins at noon on Monday and class begins at 1:00. Class will conclude on Friday at noon. Evening activities and dinner will be included on select evenings and networking lunches will be included Tuesday through Friday.

Austin, Texas

Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.


  • Understand how your strategy can enable your company to gain and sustain competitive advantages
  • Identify the core characteristics of a strong corporate strategy
  • Benchmark the quality of your strategy relative to the strategies of well-known companies
  • Translate key strategic objectives into organizational reality
  • Create a sustainable competitive advantage and position your company for maximum results
  • Discuss when and how to renew your competitive advantage
  • Design your business model to feature a clear competitive strategy
  • Discuss common mistakes in innovation strategies
  • Respond rapidly to disruptive business model

Special Features

  • Give your strategy wings. Your class will take a trip to iFly Austin, the first indoor skydiving facility in Texas. Your will hear about the mission and rapid growth strategy if iFly Austin from one of their executives. Then you'll have the opportunity to experience their business for yourself as you take flight in their tunnel. Back on campus, you'll have the opportunity to discuss the iFly strategy and how it relates to your organization's strategy for growth.

Who Attends

Effective strategy is essential to determining the future of your organization. Hone your strategic acumen and make company-changing decisions with confidence. Analyze your company’s position from every angle to develop big picture strategies with tangible competitive advantages.

  • Executives and high-level managers in leadership roles
  • Professionals responsible for critical decisions within their organization
  • Innovative thinkers seeking to create or leverage competitive advantages

Companies frequently send pairs of individuals, and small teams to this program, as they try to launch and lead new initiatives within their organization. Please contact us if you are interested in sending three or more participants to this program.

Additional Information

CEUs: Participants earn 2.8 CEUs and/or 28 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.
Course Credits: 2.00
Hotel Information: Texas Executive Education classes qualify for discounted hotel room rates at the AT&T Executive Education and Conference Center on a limited basis. Discount code will be provided via email after class registration.


PK Toh

PK Toh is an Associate Professor in the Management Department, McCombs School of Business. He received his PhD in Strategy from the Ross School of Business, University of Michigan at Ann Arbor in 2007.

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Francisco Polidoro

Dr. Polidoro holds a PhD. from the University of Michigan and is currently Associate Professor of Management at The University of Texas at Austin.

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Upcoming Sessions

Designing Winning Strategies for Firms Competing in Dynamic Environments (In-Person)

Price: $7,600.00


10/15/18 - 10/19/18


Rowling Hall W 20th St Austin, TX 78705

Francisco Polidoro
PK Toh