LaTisha Cotto is a BBA career coach and marketing lecturer in the McCombs School of Business at The University of Texas at Austin. Cotto is the founder and managing director of LaTisha Cotto Presents, a concierge service for music creatives, and she previously worked as a senior financial analyst with Mattress Firm Inc. of Houston.

Cotto is a master life coach and motivational speaker who has worked in marketing, human resources, corporate finance, and career guidance in the music, education, and retail fields. She also provides strategic career development and confidence coaching to affinity groups within their companies. Her business specializes in virtual assistant support, marketing strategy and execution, and business project management.

She has an MBA from the Jones Graduate School of Business at Rice University and a Bachelor of Arts in economics and business/Spanish from Agnes Scott College.