The ten-course curriculum emphasizes action-based learning as students assess actual technologies and innovations. In teams, candidates collaboratively develop market strategies and business plans for these technologies. The program culminates with each team formally presenting its final technology commercialization plan to a panel of faculty, industry leaders and venture capitalists. Each year graduates launch several technologies into successful commercial ventures. Classes meet on alternate weekends. View the Class of 2014 Schedule
Summer - Assessing Technologies for Commercial Viability
- Converting Technology to Wealth
The first step in this process is identifying technologies that have market potential and are worthy of commercializing. Students apply a proprietary methodology to assess the market potential of a new technology.
- Marketing Technological Innovations
Taking a technology from idea to market requires both persuasion and marketing skills. It starts from the early days of marshalling support for taking a technology forward in the development process, moves on to matching technologies with market needs, and finally to launching a product/service/license. This course will address elements of persuasion and marketing critical to this process. Students will develop a persuasive proposal and a marketing plan for taking a technology based product to market.
- Financing New Ventures
Determining how much money is required and developing appropriate financial and fundraising strategies are critical in launching a new venture. Students prepare financial projections and develop a financial plan for funding a new venture.
Fall - Commercialization Strategies and Venture Planning
- New Venture Creation
Raising capital either from outside investors or internal corporate sources requires validating the market potential of the new technology, developing a business model, determining the financial requirements, and communicating the opportunity convincingly. A business plan is the main vehicle for communicating the rationale showing that the technological innovation provides the basis for a new venture. Students prepare a business plan.
- Commercialization Strategy
Technological innovations offer unique opportunities for developing differentiation strategies. Students develop a commercialization strategy for a technology based product.
- Managing Product Development & Production
Accelerating the product development process is critically important to the successful launch of a technology based innovation. Students develop a plan for taking an innovation from idea to a product ready for market.
Fall/Spring - International Component
Technology Transfer in the Global Economy
Transferring technologies into new global markets is a near certainty in today's economy. Processes for global commercialization are similar but more complicated than within a domestic market: the required skills create competitive advantage. Students develop a plan for transferring a technology to or from another country.
Spring - Creating Executable Plans for New Ventures
- New Venture Design & Implementation
Whereas a business plan is about funding a venture, the launch plan sets forth who does what when to launch the venture or product. Students develop a detailed, growth-oriented business implementation plan for a technology enterprise or project of their choice.
- Creative & Innovative Management
To be successful new ventures need creative and innovative leadership and management. Students develop a strategy for managing the new venture.
- Managing Technology and Business Risks
New ventures are inherently risky. Success is dependent on measuring both business and technology risks; managing intellectual property is critical to the latter. Students develop a plan for identifying, managing and mitigating risks.