BRING MAGIC TO THE BOTTOM LINE
Learn to be the spark behind the fresh ideas, entrepreneurial brands, and customer enthusiasm that will capture tomorrow’s business headlines. Marketing makes sustainable profits possible.
IMAGINE YOURSELF ANYWHEREMarketing professionals are essential in every industry sector. Successful marketers shine in creativity and innovation, analytical capability, strategic thinking, financial analysis, communication and persuasion, and a deep understanding of human behavior.
SALES AND BUSINESS DEVELOPMENT MINOR
OPEN TO ALL UT MAJORSThe Minor in Professional Sales and Business Development is a joint program of Moody College of Communication and Texas McCombs. Students develop analysis, communication, presentation, and persuasion skills to effectively sell ideas, products, and services in any environment.
THE MARKET RULESMarketing is a foundation for wise managerial decision-making, guiding the development and management of customers, markets, and strategies to serve those customers. Regardless of discipline, every MBA needs marketing understanding to achieve C-level responsibility.
ANALYTICS SAVVY IN TEN MONTHSThis is the MS program that transforms students' critical thinking skills into applied marketing analytics capability. We prepare students from any discipline for a marketing career in the new economy – a world where data, decisions, and action are intertwined.
FINDING GENIUS IN DIVERSITYWe shape marketing thought and action through intertwined disciplines of business, economics, psychology, statistics, management science, and data technology. Over the last ten years, 100 percent of our marketing Ph.D. students have accepted academic positions upon graduation.