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Lisa Koonce


Department:     Accounting

Additional Titles:     Deloitte & Touche Endowed Chair in Accounting

Research Areas:     Accounting - Financial, Judgment and Decision Making

Lisa Koonce headshot

Lisa Koonce, Deloitte and Touche Endowed Chair in Accounting, received her Ph.D. from the University of Illinois. Her research and teaching interests include the judgment and decision making implications of financial reporting.



Professional Awards

McCombs Career Research Award



McCombs Award for Research Excellence



American Accounting Association Best Paper in Accounting Horizons for Year 2005



American Accounting Association Auditing Section's Outstanding Manuscript Award



Teaching Awards

University of Texas Alcalde (Texas Ex's Alumni Magazine) Top-10 University Professor



MPA Council’s Outstanding Professor Award


Lisa Koonce, Cassie Mongold, Laura Quaid, and Brian J. White. Jun 2024.
Experimental Research on Standard-setting Issues in Financial Reporting.
Accounting, Organizations and Society 112: 101509.  Forthcoming.

Shana M. Clor-Proell, Shannon Garavaglia, Lisa Koonce, and Jane Thayer.
The Power of the Default: Investors’ Reactions to Default Amortization Periods and Deviations Therefrom.
European Accounting Review. Forthcoming.

H. Scott Asay, Ryan D. Guggenmos, Kathryn Kadous, Lisa Koonce, and Robert Libby. Nov 2022. Theory Testing and Process Evidence in Accounting Experiments. The Accounting Review 97(6): 23-43.

James Smith, and Lisa Koonce.  Jan-Mar 2023. Can Investors Adjust for Managerial Bias? Journal of Behavioral Finance 24(1): 41-55.

Lisa Koonce, Zheng Leitter, and Brian White. June 2023. The Effect of a Warning on Investors’ Reactions to Disclosure Readability. Review of Accounting Studies 28: 769–791.

Nicole L. Cade, Lisa Koonce, and Kim I. Mendoza. 2020. Using Video to Disclose Forward-Looking Information: The Effect of Nonverbal Cues on Investors' Judgments. Review of Accounting Studies 25(4), 1444-1474.


Nicole L. Cade, Lisa Koonce, and Kim I. Mendoza. 2019. Assets and Liabilities: When Do They Exist? Contemporary Accounting Research 36(2), 553-587.


Shana Clor-Proell, D. Eric Hirst, Lisa Koonce, and Nicholas Seybert. 2019. How Disaggregated Forecasts Influence Investor Response to Subsequent Earnings Announcements. Journal of Financial Reporting 4(1), 157-171.


Lisa Koonce, Zheng Leitter, and Brian White. 2019. Linked Balance Sheet Presentation. Journal of Accounting and Economics 68(1), 1-16.


Greg Capps, Lisa Koonce, and Brian White. 2017. Example-Based Reasoning and Fact-Weighting Guidance in Accounting Standards. Contemporary Accounting Research 34(1), 582-600.


Lisa Koonce and Marlys Gascho Lipe. 2017. Firms with Inconsistently Signed Earnings Surprises: Do Potential Investors Use a Counting Heuristic? Contemporary Accounting Research 34(1), 292-313.


Shana Clor-Proell, Lisa Koonce, and Brian White. 2016. How Do Experienced Users Evaluate Hybrid Financial Instruments? Journal of Accounting Research 54(5), 1267-1296.


Lisa Koonce, Nick Seybert, and James Smith. 2016. Management Speaks, Investors Listen: Are Investors Too Focused on Managerial Disclosures? Journal of Behavioral Finance 17(1), 31-44.


Gregory Capps, Lisa Koonce, and Kathy R. Petroni. 2016. Natural Optimism in Financial Reporting: A State of Mind. Accounting Horizons 30(1), 79-91.


Lisa Koonce, Jeffrey Miller, and Jennifer Winchel. 2015. The Effects of Norms on Investor Reactions to Derivative Use. Contemporary Accounting Research 32(4), 1529-1554.


Sarah E. Bonner, Shana M. Clor-Proell, and Lisa Koonce. 2014. Mental Accounting and Disaggregation Based on the Sign and Relative Magnitude of Income Statement Items. The Accounting Review 89(6), 2087-2114.


Lisa Koonce. 2013. Discussion of 'Is the Objectivity of Internal Audit Compromised When the Internal Audit Function is a Management Training Ground?'. Accounting and Finance 53(4), 1021-1028.


Kathryn Kadous, Lisa Koonce, and Jane M. Thayer. 2012. Do Financial Statement Users Judge Relevance Based on Properties of Reliability? The Accounting Review 87(4), 1335-1356.


Lisa Koonce, Nicholas Seybert, and James Smith. 2011. Causal reasoning in financial reporting and voluntary disclosure. Accounting, Organizations and Society 36(4/5), 209-225.


Lisa Koonce and Seet Koh Tan. 2011. Investors' Reactions to Retractions and Corrections of Management Earnings Forecasts. Accounting, Organizations and Society 36(6), 382-397.


Lisa Koonce, Karen K. Nelson, and Catherine M. Shakespeare. 2011. Judging the Relevance of Fair Value for Financial Institutions. The Accounting Review 86(6), 2075-2098.


Bud Fennema and Lisa Koonce. 2011. Mental Accounting in Financial Reporting and Voluntary Disclosure. Journal of Accounting Literature.


Lisa Koonce, Michael G Williamson, and Jennifer Winchel. 2010. Consensus Information and Nonprofessional Investors' Reaction to the Revelation of Estimate Inaccuracies. The Accounting Review 85(3), 979-1000.


Lisa Koonce and Marlys Lipe. 2010. Earnings Trend and Performance Relative to Benchmarks: How Consistency Influences Their Joint Use. Journal of Accounting Research 48(4), 859-884.


Lisa Koonce, Marlys Gascho Lipe, and Mary Lea McAnally. 2008. Investor Reactions to Derivative Use: Experimental Evidence. Review of Accounting Studies 13, 571-597.


D. Eric Hirst, Lisa Koonce, and Shankar Venkataraman. 2008. Management Earnings Forecasts: A Review and Framework. Accounting Horizons22, 315-338.


D. Eric Hirst, Lisa Koonce, and Shankar Venkataraman. 2007. How Disaggregation Enhances the Credibility of Management Earnings Forecasts. Journal of Accounting Research 45, 811-838.


Michael B. Clement, Lisa Koonce, and Thomas Lopez. 2007. The Role of Task-Specific Forecasting Experience and Innate Ability in Understanding Analyst Forecasting Performance. Journal of Accounting and Economics 44, 378-398.


Lisa Koonce. 2006. Discussion of “Feedback loops, fair value accounting and correlated investments”. Review of Accounting Studies 11, 417-427.


Christine A. Botosan, Lisa Koonce, Stephen G. Ryan, Mary S. Stone, and James M. Wahlen. 2005. Accounting for Liabilities: Conceptual Issues, Standard Setting, and Evidence from Academic Research. Accounting Horizons 19, 159-186.


Lisa Koonce, Mary Lea McAnally, and Molly Mercer. 2005. How Do Investors Judge the Risk of Financial and Derivative Instruments? The Accounting Review 80, 221-241.


Lisa Koonce, Marlys Gascho Lipe, and Mary Lea McAnally. 2005. Judging the Risk of Financial Instruments: Problems and Potential Remedies. The Accounting Review 80, 871-895.


Kathryn Kadous, Lisa Koonce, and Kristy L. Towry. 2005. Quantification and Persuasion in Managerial Judgement. Contemporary Accounting Research 22, 643-686.


Lisa Koonce and Mercer, M.. 2005. Using Psychology Theories in Archival Accounting Research. Journal of Accounting Literature 74, 175-214.


Urton Anderson, Kadous, Kathryn, Lisa Koonce, Reynolds, J. Kenneth, Deis, Jr., Donald R, Francis, Jere R.; Muzatko, Steven R.; Johnstone, Karla M.; Mayhew, Brian W.; Rittenberg, Larry E.; Abbott, Lawrence J.; Parker, and Susan; Peters. 2004. Practice Summaries. Auditing 23, 1-9.


Urton Anderson, Kathryn Kadous, and Lisa Koonce. 2004. The Role of Incentives to Manage Earnings and Quantification in Auditors' Evaluations of Management-Provided Information. Auditing: A Journal of Practice and Theory 23.


D. Eric Hirst, Kevin Jackson, and Lisa Koonce. 2003. Improving Financial Reports by Revealing the Accuracy of Prior Estimates. Contemporary Accounting Research 20, 165-193.


Leslie Hodder, Lisa Koonce, and Mary Lea McAnally. 2001. SEC Market Risk Disclosures: Implications for Judgment and Decision Making. Accounting Horizons 15, 49-70.


D. Eric Hirst, Lisa Koonce, and Jeffrey Miller. 1999. The Joint Effect of Management's Prior Forecast Accuracy and the Form of its Financial Forecasts on Investor Judgment. Journal of Accounting Research 37, 101-124.


Urton Anderson and Lisa Koonce. 1998. Evaluating the Sufficiency of Causes in Audit Analytical Procedures. Auditing: A Journal of Practice and Theory 17, 1-12.


D. Eric Hirst, Lisa Koonce, and Fred Phillips. 1998. First, Know the Business. CA Magazine 131, 30-31, 40-41.


Lisa Koonce. 1997. Implications of Proposed Segment Reporting Standards for Financial Analysts' Investment Judgments. Journal of Accounting Research 35, 25-33.


Steve Salterio and Lisa Koonce. 1997. The Persuasiveness of Audit Evidence: The Case of Accounting Policy Judgments. Accounting, Organizations and Society 22, 573-588.


D. Eric Hirst and Lisa Koonce. 1996. Audit Analytical Procedures: A Field Investigation. Contemporary Accounting Research 13, 457-486.


Lisa Koonce and Fred Phillips. 1996. Auditor's Comprehension and Evaluation of Client-Suggested Causes in Analytical Procedures. Behavioral Research in Accounting 8, 32-48.


Lisa Koonce. 1996. Base Rates in the Applied Domain of Accounting. Behavioral and Brain Sciences 19, 29-30.


Urton Anderson and Lisa Koonce. 1995. Explanation as a Method for Evaluating Client-Suggested Causes in Analytical Procedures. Auditing: A Journal of Practice and Theory 14, 124-132.


D. Eric Hirst, Lisa Koonce, and Paul J. Simko. 1995. Investor Reactions to Financial Analysts' Research Reports. Journal of Accounting Research33, 335-351.

Lisa Koonce, Urton Anderson, and Garry Marchant. 1995. Justification of Decisions in Auditing. Journal of Accounting Research 33, 369-384.


Urton Anderson, Lisa Koonce, and Garry Marchant. 1995. The Audit Review Process and its Effect on Auditors' Assessments of Evidence from Management. Advances in Accounting 13, 21-37.


Fred Phillips and Lisa Koonce. 1994. Development of Explanations and Repeated Judgments in an Audit. Perceptual and Motor Skills 79, 75-81.


Urton Anderson, Lisa Koonce, and Garry Marchant. 1994. The Effects of Source-Competence Information and its Timing on Auditors' Performance of Analytical Procedures. Auditing: A Journal of Practice and Theory 13, 137-148.


Lisa Koonce. 1993. A Cognitive Characterization of Audit Analytical Review. Auditing: A Journal of Practice and Theory 12, 57-76.


Lisa Koonce. 1993. Base-Rate Usage in Accounting: Commentary on Koehler on Base Rate. Psycholoquy 4.


Lisa Koonce. 1993. CPA Responses to Conflict in Auditing and Tax Situations: Discussion, in Proceedings of the 1993 University of Illinois Tax Research Symposium,


Lisa Koonce. 1992. Explanation and Counterexplanation During Audit Analytical Review. The Accounting Review 67, 59-76.


Urton Anderson, Lisa Koonce, and Garry Marchant. 1991. A Model of Audit Judgment: Cognition in a Professional Context, in Behavioral Research in Auditing, L. Ponemon and D. Gabhart, eds. New York, NY: Springer-Verlag, 43-73.