MSBA
Master of Science in Business Analytics
McCombs' STEM-designated master's in business analytics prepares students for a career using data and technology to inform business strategies. We offer two flexible program options from our Austin, Texas campus: a part-time, hybrid online program for working professionals and an accelerated full-time program.
MSBA Student Alex Kim in UT building
Why MSBA?
Every industry now runs on data, from customer transactions to social media, sensors, and operations systems. Texas McCombs' Master of Science in Business Analytics (MSBA) teaches you to turn that data into decisions using statistical analysis, data mining, machine learning, and data visualization. You’ll learn to solve real business problems in areas like pricing, customer targeting, forecasting, and operations, preparing you for roles such as business analyst, data scientist, data engineer, and product manager. Our MSBA graduates use these analytics skills in technology, marketing, healthcare, finance, consulting, non‑profits, and other data‑driven fields.
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Data-Driven Business Insights

Use data analysis and business analytics tools to generate insights that improve decisions, performance, and leadership.

Become a Data Storyteller

Learn data storytelling, visualization, and communication skills so you can translate complex analytics into clear business value.

Move Business Forward

Apply business analytics to optimize strategy, operations, and growth, helping organizations become truly data‑driven.

Why McCombs?

Ed Tonkin is the president of Zebra Technologies and a member of McCombs’ MSBA advisory council. Throughout the program, the advisory council helps shape curriculum, ensure relevance to industry, and connect students with recruiting  opportunities. Alongside our world-class faculty and dedicated support staff, McCombs’ strong industry connections help ensure students graduate capable of turning analytical expertise into meaningful business impact.

 

Use AI to Drive Change
The Texas McCombs MSBA curriculum shows you how to apply artificial intelligence and machine learning to real business analytics problems, from forecasting and pricing to personalization and operations. You’ll learn to design and deploy AI‑driven insights that improve decision‑making, boost team productivity, and make your skills more valuable in a rapidly changing job market.
data visualization

Which Format is Right for You?

Choose the Texas McCombs MSBA format that fits your life: a 10‑month, full‑time program on our Austin campus, or a 23‑month, part‑time hybrid program that’s primarily online with immersive weekends in Austin.

Full Time in Austin

10-months, full-time on The University of Texas at Austin campus
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Online with Austin Immersives

23-months, part-time, online with five in-person Austin immersives
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Apply to MSBA
If you’re considering a master’s degree in business analytics from Texas McCombs but aren’t sure which format (on‑campus or online) is right for you, you can now apply to both. Submit one Texas McCombs MSBA application and use a single application fee to be considered for the full‑time MSBA in Austin and the part‑time online MSBA for working professionals.
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Attend an Info Session

Apply with confidence by joining a virtual or in‑person info session on the Texas McCombs Master of Science in Business Analytics program. You’ll get a walkthrough of the admissions process, an overview of the MSBA curriculum and career outcomes, and answers to your most common questions.

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MSBA Statistics

McCombs MSBA program prepares you to lead in an emerging field. Business analytics and data science roles rank among the top emerging jobs in the U.S., with double‑digit growth, hundreds of thousands of new positions, and average salaries near $100,000 a year.

TOP
15 in Emerging Jobs
in America
LinkedIn Emerging Jobs Report
13%
Growth Through 2023
computer & IT jobs
LinkedIn Emerging Jobs Report
600K+
New Jobs & Positions
added to the market
U.S. Bureau of Labor Statistics
$97K
Average Annual Earnings
for professions in this field
U.S. Bureau of Labor Statistics

More Than A Degree

Powerful Alumni Network

Tap into one of the nation’s strongest business school alumni networks, with connections to more than 107,000 Texas McCombs graduates across industries.
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Outstanding Faculty

Learn from award‑winning Texas McCombs faculty—experts in analytics, statistics, information systems, and business—who bring real‑world research and industry projects into the classroom.
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Top Advisory Council

Learn from award‑winning Texas McCombs faculty—experts in analytics, statistics, information systems, and business—who bring real‑world research and industry projects into the classroom.
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