MSM Career Outcomes

Texas McCombs’ MS in Marketing program combines traditional marketing education with cutting-edge data analytics training. Our curriculum equips students with the quantitative and qualitative skills to create transformative marketing strategies for companies across industries. Students also receive one-on-one career support and access to recruiting companies, helping them launch a new marketing career in less than one year.

 

Starting Salary

The average starting salary for the MSM Class of 2025 is $73,575. 95% of graduates reported that they received a job offer within six months of graduation.

Hiring Employers

Amazon, Dell, Curative, Oracle, Visa, 7-Eleven, and ZenDesk were among recruiting employers for the MSM Class of 2025. 

Job Titles

MSM graduates primarily hold strategist and analyst roles. Job titles include marketing manager, product marketing manager, insights associate, digital marketing strategist, business analyst, category analyst, and more. 

MSM Employment Stats are Reported Each Spring
MS Programs posts annual outcomes each year in the early spring. This report conforms to the MBA Career Services & Employer Alliance Standards for Reporting Specialty Masters Employment Statistics©. Completion or participation in a degree program at The McCombs School of Business does not imply or guarantee employment, employment in a particular position, employment in a particular firm or company, advancement, or a specific salary.
View the MSM Class of 2025 Employment Report

Average Salary By Function

$98K
Marketing Analytics
% of Accepts: 11%
MSM Class of 2025
$72K
Customer Success
% of Accepts: 14%
MSM Class of 2025
$70K
Other Marketing / Sales
% of Accepts: 14%
MSM Class of 2025

Average Salary By Industry

$70K
Consulting
% of Accepts: 7%
MSM Class of 2025
$77K
Technology
% of Accepts: 25%
MSM Class of 2025
$59K
Marketing Agency
% of Accepts: 16%
MSM Class of 2025
$95K
Retail marketing
% of Accepts: 13%
MSM Class of 2025

Sample Job Titles and Employers

The Master of Science in Marketing Program responds to an industry need for careers in marketing analytics, data visualization, design thinking, and more. The field of marketing is more technically driven than ever before, and our graduates are prepared to meet this need. Job titles and companies hiring our graduates from previous years include:

Sample Companies Hiring MSM Graduates

TikTok

Dell

Horizon Media

PMG

Adlucent

Expedia

Keurig Dr. Pepper

Springbox

Sample Job Titles of MSM Graduates

Marketing Analyst

Category Analyst

Digital Marketing Specialist

Pricing Analyst

Data Scientist

Account Manager

Marketing Manager

Insights Associate

Paving the Way
I learned various courses of data visualization, database management, and marketing. This was quite helpful when I applied for positions. I think the skills that I've learned about R, Python, SQL, and Tableau will be really helpful...when I work at PMG.
Nihit Parikh, MSM '22