University of Texas at Austin
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Business of Sports Institute

McCombs School of Business McCombs School of Business

McCombs Partners with Accenture to Bring Sports Analytics to Higher Education

The Business of Sports Institute at the McCombs School of Business is a sports education and research venture unlike any other in the United States, meeting a pressing need in the sports industry. It brings together all the advantages of a top business school at a major research institution with an elite sports program and combines those with the expertise in sports business consulting and analytics that Accenture brings to this multi-year partnership. 

Globally, the sports analytics market size is expected to reach $4.6 billion by 2025, expanding at a rate more than 30 percent, according to an April 2020 report in Forbes. And only a small portion of revenue-generating teams in the world have dedicated business intelligence groups.

In the news

Business of Sports Institute at UT McCombs School Founded by $1.4 Million from Accenture
Press Release

Accenture logo

The new Business of Sports Institute  will create:


A new undergraduate minor available in the fall of 2022 in the analytics and business of sports, including tracks focused on data science and analytics, entrepreneurship, and the science of high performance, with future plans in public/private financial models and sports marketing

Applied Research

The most innovative athletic academic research program in higher education, different from anything available at any other university/elite business school, partnering with UT Athletics and professional sports teams to tackle prevailing and emerging challenges in sports analytics, sports science, and sports business 

World Class Events

A series of premier conferences and intimate events to bring together the best thinking at the intersection of leadership, ethics and sports, the first of which, the Texas Business of Sports Summit, is scheduled for Sept. 23-24, 2021

Contact us

If you would like more information about how your organization can collaborate in this exciting new venture, please email Ethan Burris, Faculty Director, Center for Leadership and Ethics.

Quote from Ethan Burriss 

Ethan Burriss headshotEthan Burris, Faculty Director, Center for Leadership and Ethics, McCombs

Quote from Jon Berger 

Jon Berger headshotJon Berger, Managing Director and U.S. Head of Sports Analytics, Accenture

Kirk Goldsberry quote 

Kirk Goldsberry headshotKirk Goldsberry, Executive Director, Business of Sports Institute, UT