University of Texas at Austin
McCombs School of Business McCombs School of Business

Wen Wen

Associate Professor

Department: Information, Risk, and Operations Mgmt.

Contact Information

CBA 5.232

Biography Wen Wen is an associate professor in the IROM department at the McCombs School of Business, University of Texas at Austin. Professor Wen is an award-winning teacher and researcher in the areas of IT innovation, digital platforms, artificial intelligence (AI), and the future of work.

Combining econometrics and machine learning techniques, Professor Wen examines entrepreneurial innovations on digital platforms, and how they interact with institutional factors such as intellectual property system, venture capital, and standards-setting organizations. She has another major line of work that investigates the impact of digital innovations on customer interactions and the future of work, with an emphasis on issues around AI and cloud computing platforms. Her work offers important policy implications and has found an audience in the Federal Communications Commission and the U.S. Congress.
Samuel Bond, Stephen He, and Wen Wen. 2019. Speaking for “Free”: Word of Mouth in Free- and Paid- Product Settings. Journal of Marketing Research 56(2), 276-290.
Wen Wen and Feng Zhu. 2019. Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market. Strategic Management Journal 40(9), 1336-1367.
Dan Breznitz, Chris Forman, and Wen Wen. 2018. The Role of Venture Capital in the Formation of a New Technological Ecosystem: Evidence from the Cloud. MIS Quarterly 42(4), 1143-1169.
Wen Wen and Chris Forman. 2016. Do Patent Commons and Standards-Setting Organizations Help Navigate Patent Thickets? Communications of the ACM 59(5), 42-43.
Wen Wen, Marco Ceccagnoli, and Chris Forman. 2016. Opening Up Intellectual Property Strategy: Implications for Open Source Software Entry by Start-up Firms. Management Science 62(9), 2668-2691.
Wen Wen, Chris Forman, and Stuart J. H. Graham. 2013. The Impact of Intellectual Property Rights Enforcement on Open Source Software Project Success. Information Systems Research 24(4), 1131-1146.
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Academic Leadership and Awards
Professional Awards
University of Texas at Austin McCombs Research Excellence Grant2021
NET (Networks, Electronic Commerce, and Telecommunications) Institute Grant (2014, 2016, 2018) 2018
Best Paper Award, Workshop on Information Systems and Economics (WISE)2015
The Sloan Foundation Grant on the Economics of Knowledge Contribution and Distribution2014
Marketing Science Institute (MSI) Research Competition Award on Social Interactions and Social Media Marketing2014
NET (Networks, Electronic Commerce, and Telecommunications) Institute Grant2014
Kauffman Dissertation Fellowship2012
National Bureau of Economic Research (NBER) Honorarium for the Study of Patents, Standards and Innovation2011
Recipient of Ashford Watson Stalnaker Memorial Prize for Ph.D. Excellence, Georgia Institute of Technology2011
International Conference on Information Systems (ICIS) Doctoral Consortium Fellow2011
Kauffman/Georgia Research Alliance Grant for the Study of Entrepreneurship and Productivity2010
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Teaching Awards
McCombs Faculty Honor Roll for Texas Evening MBA Program2021
EY McCombs Amplifier Award for Texas Evening MBA Program2021
Fellow, UT Society for Teaching Excellence2018
Trammell / CBA Foundation Teaching Award2017
McCombs Faculty Honor Roll2015
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