August–December (12 Credit Hours)
Commercialization Strategies & Venture Planning - STC 384
Technological innovation required developing positioning and differentiation strategies for competing in the marketplace effectively. Students develop strategies for commercializing technologies as new ventures or within existing firms.
New Venture Creation - STC 395
Raising capital either from outside investors or internal corporate sources requires validating the market potential of the new technology, developing a business model, determining financial requirements, and communicating the opportunity convincingly. Students create a business plan to address these key elements.
Managing Product Development & Production - STC 394C
Technology Transfer in the Global Economy - STC 391
Accelerating the product development process is critically important to the successful launch of a technology based innovation. Students develop a plan for taking an innovation from idea to a product ready for market.
Processes for global commercialization are similar but more complicated than within a domestic market: the required skills create competitive advantage. Students develop a plan for transferring a technology to or from another country.