University of Texas at Austin
  • Explore McCombs
A male students stares forward intently in class
A bearded professor wearing a pink button down shirt and black rimmed glasses teaches
A wide angle shot of a professor teaching his class
Master Marketing Student

Texas MSM

MS Marketing Experience

Learn more about how the MSM can help you take advantage of analytical marketing skills. 

Learn More

Faculty

The MSM offers you exciting, relevant classes taught by faculty who have made their mark both in and out of the classroom.

Meet the MSM Faculty

Real Experience

All MSM students take a practicum course where they work with real businesses dealing with current issues.

Learn More about MSM's Practicum

Austin Business

Our curriculum was developed by practicing marketing managers and offers a great opportunity for those looking to break into the Austin start-up market.

Show Me

McCombs School of Business McCombs School of Business

Marketing at the university of texas

Master Science Marketing

The Texas Master of Science in Marketing (MSM) program is a pivotal degree that transforms students' existing critical thinking skills into applied analytical training. As a program grounded in marketing analytics, we prepare our students for a marketing career in a new economy - a world where data, decisions, and action are intertwined. Our students will be equipped with the qualitative and quantitative marketing skills necessary to transform data, gather insights, and develop meaningful business solutions.

Things to know about the program:                                                                                                

  • Duration is 10 months from July to May 
  • Cohort style classes to enhance faculty to student interaction
  • STEM (Science, Technology, Engineering and Math) certification hosted at one of the nation's top business schools 
  • Fast-paced training in digital marketing, experimental design, data analysis, and more in demand skills
  • Capstone course available in the Spring for students to showcase their skill sets to our corporate partners
  • Specialized career management services available for all MS in Marketing students, including career exploration, mock interviews and company treks

With the help of our industry-designed curriculum, award-winning research faculty, vibrant city life and capstone courses with innovative firms, we set up our students for a premier, well-rounded graduate degree. No work experience is required to qualify and the program is open to all majors. 

MSM Academics   MSM Admissions  

Student Spotlight

Student Spotlight

A Marketing Analytics Degree

The Master of Science in Marketing Program is a STEM Eligible, data-driven degree combining traditional qualitative marketing groundwork with cutting-edge data analytics training. Our STEM status highlights the quantitative rigor of our program, differentiating the Texas McCombs MSM from traditional masters in marketing degrees and earning year after year top rankings in Masters in Marketing Programs by QS and College Choice. To learn more about our STEM status, please contact our program office at TexasMSM@mccombs.utexas.edu.

Upcoming Info Sessions

Master Science Marketing Info

We hold informational webinars throughout the year to answer your questions about life and the program and living in Austin. Join us for a virtual info session this spring!

March 3, 2021
6:00 p.m. – 7:00 p.m. CT

March 9, 2021
4:00 p.m. – 5:00 p.m. CT

March 18, 2021
10:00 a.m. – 11:00 a.m. CT

March 26, 2021
12:00 p.m. – 1:00 p.m. CT

March 29, 2021
4:00 p.m. – 5:00 p.m. CT

Register