University of Texas at Austin


McCombs School of Business McCombs School of Business

What You'll Learn

MSM What You'll Learn

The Master of Science in Marketing provides graduate-level courses in theoretical frameworks and applied analytical training to prepare for careers in the new economy of marketing. The 37 credit hour program provides students with an intense, in-depth learning experience. The program is designed for students from a variety of undergraduate backgrounds and with no work experience requirement for application.

MSM Curriculum 

Industry Events

Graduate Marketing Industry

Students in the MSM program interact with industry sponsors throughout the year in a series of opportunities for engagement. MSM hosts seminars where academic and industry experts present cutting-edge technologies, evaluation approaches, and future trends.

MS Bridge Program

The MS Marketing Bridge Program offers UT Austin students the opportunity to complete their undergraduate degree and pursue a Master of Science in Marketing (MSM) degree. Admission to the program is competitive, but includes a number of benefits, including:

  • Open to all undergraduate majors
  • Access to Career Services and opportunity for internship summer after senior year
  • Take MSM summer courses after the summer of your junior year

Learn More about the MSM Bridge Program

The McCombs Experience – MS Marketing

Master of Science Marketing graduate Eleni Michaelides talks about her McCombs experience in the masters of marketing program and how she plans to implement the knowledge and skills learned to continue advancing her professional career.