University of Texas at Austin


McCombs School of Business McCombs School of Business

The Master of Science in Marketing curriculum

Our courses are grounded in analytics and exploding in creativity. The 37 credit hour, 10 month program provides students an intense, in-depth learning experience. With approval from the Program Director, the opportunity to take up to six credit hours outside of your program offerings is possible on an as available basis.

Elective opportunities

The MSM Practicum Course gives students a unique, hands-on experience. Students will form teams and have the opportunity to pair with local Austin companies to tackle current marketing problems. It will be an incredible opportunity for student exposure, real-world training, and practical learning.