The MSM Advisory Council is comprised of industry leaders with the purpose of advising the MSM staff on the development of the program. Council members serve as liaisons and advocates of the MSM Program, offer advice and guidance to the curriculum committee, and assist in student recruitment and student mentorship to strengthen the overall student experience. Members have the opportunity to participate in MSM practicum projects, networking events and student treks.
Head of Growth Marketing, Indeed.com
Alefiya Dhilla is the Head of Growth Marketing with Indeed.com.
Director, Shopper Strategy - North America Shopper Insights at PepsiCo
Lawrence Emembolu is the Director, Shopper Strategy - North America Shopper Insights at PepsiCo. He brings 8+ years of experience to his current role where he is responsible for using Shopper Insights to realize PepsiCo’s vision to delight and connect with every consumer. Previously, Lawrence held multiple roles in PepsiCo’s Global and U.S. businesses focused on strategy, insights, product development and analytics, where he won numerous CMO and sector awards. Prior to joining PepsiCo, he led initiatives at Dunnhumby and Humana that were focused on forecasting, segmentation and propensity modeling.
Lawrence is passionate about initiatives around poverty alleviation and economic empowerment in his home country of Nigeria. He holds his undergraduate and master’s degrees in Economics (with a focus on Econometrics and Data analysis) and currently lives in Dallas, TX
Director of Strategy
Keurig Dr. Pepper (KDP)
Evans serves as the Director of Strategy at Keurig Dr Pepper (KDP), a coffee and beverage company with over $11 billion in annual sales. In this role, Evans works cross-functionally with executive leadership and is focused on identifying solutions to the complex problems facing his business. His team is responsible for providing portfolio-wide strategic guidance, identifying M&A and allied partnership opportunities, and delivering root-cause, turnaround strategies that drive profitable growth. Prior to KDP, Evans was a management consultant at KPMG in its Customer Strategy & Growth practice, serving clients across a number of industries on sales- and marketing-related initiatives.
Evans holds an MBA from the University of Texas at Austin where he served as President of his class and was awarded the Dean's Leadership & Service award. He earned a BA in Business from Rhodes College, graduating magna cum laude. Evans currently resides in Plano, TX.
Director of Strategy and Analytics, Springbox
Angie is currently the Director of Strategy & Analytics at Springbox, an Austin based firm focused on helping their clients, including Dell and HomeAway, achieve competitive advantage through digital leadership. Her team analyzes behaviors to inform marketing and technology solutions in partnership with creative, UX designers and developers. Previously, she was Senior Director of Strategy & Insights at W2O Group, where she built modern marketing strategies and plans for clients like Visa, Intel, HP/HPE, Overstock.com, Coca-Cola, Fidelity, Best Buy and Western Digital. Prior to W2O, Angie had a brand side marketing career at both Dell and Verizon where she held various roles in consumer marketing, all threaded by her passion for creating meaningful and relevant connections through the use of insight and innovation. Notably, she helped launch Verizon FiOS as part of the Product Marketing team, the largest historical telecommunications investment at the time, leading digital and experiential marketing efforts. She holds a bachelors in business/marketing from the University of Colorado Leeds School of Business ('01) and an MBA from the University of Texas at Austin McCombs School of Business ('09). She loves the outdoors, music and connecting people to inspire the next level.
Co-Founder & Managing Director, Behavioral Science Lab
Head of Industry, Facebook
Garland joined Facebook four years ago and serves as Head of Industry on the Global Marketing Solutions team focused on advertising and branding with Consumer Packaged Goods, Retail, eCommerce, Energy and Logistics clients. Prior to Facebook, Garland lead Global Product Marketing at Bazaarvoice a NASDAQ listed SaaS technology company. Additionally, Garland spent 5 years at General Mills as a traditional brand marketer. In his time at GMI, he managed P&L’s across iconic brands such as Pillsbury, Green Giant and Progresso.
Before business school, Garland worked as a management consultant at Accenture where he learned how to write code and develop C-Suite strategies. Garland is a proud Longhorn who earned his MBA from Northwestern's Kellogg School of Management. He lives in Austin with his wife and two daughters (and their dog, Rose).
Director, Customer Data Analytics, H-E-B
Senior Vice President - Marketing, Innovation and R&D, Dean Foods
Marissa is currently the Senior Vice President - Marketing, Innovation and R&D for Dean Foods.
Marissa previously was Senior Director of Global Premium Snacks at PepsiCo. In her role, she developed and oversaw implementation of the growth strategy and plans for PepsiCo’s $1.5B global premium snacks portfolio of brands.
Marissa has held several marketing roles of increasing responsibility at PepsiCo, from building global marketing capability to leading brand innovation at Frito-Lay North America, to driving shopper marketing with emerging channels and established retailers, to managing iconic brands like Lay’s, Cheetos and Rold Gold.
She has been recognized for her work in 2014 as Brand Innovator “40 Under 40,” in 2011 as Frito-Lay’s “Marketer of the Year” and in 2009 with the Gold Ogilvy Award for excellence in strategic advertising.
Prior to business school, she worked in finance for Nortel Networks and was an entrepreneur. She received her BBA in Finance, BA in Spanish and MBA in Marketing from The University of Texas at Austin.
Marissa and her husband, Jon, have a 5 year old son, Henry, and live in Plano, Texas.
Vice President of Insights, Analytics and Category Management, PepsiCo-Frito Lay
The University of Texas at Austin
Director of CCIMS
Creating experiential learning opportunities for McCombs' best Marketing and Supply Chain students.
- Executive Director at The University of Texas System October 2006 - Present Creates and enables interaction between students, industry and faculty toenhance educational experiences, employment opportunities, and meaningful research in marketing and supply chain.
- Various Sales and Sales Management Positions at Procter & Gamble June 1970 - May1988 (18 years) Field Sales Management Positions in various markets
- Director, North American Customer Services & Logistics June 1988 - January 2004 (15 years 8 months): Led CustomerServices/Logistics for US, Canada, and Puerto Rico. Responsibilities included Customer Service, Order Management, Transportation results and purchasing, Third Party Warehousing, Accounts Receivable,Demand Forecasting, and Customer Logistics. Reported to North American President in final assignment.
Education: The University of Texas at Austin - The Red McCombs School of Business BBA, Finance,1967 - 1970
Adjunct Professor, TCU
Chris recently completed a 25-year career with Sabre ™, a $3B global provider of software and marketplace solutions for the travel industry, where he held a variety of senior sales, general management, and marketing roles. During his last four years as Sabre ™'s Chief Marketing Officer, Chris lead a team responsible for Sabre ™'s worldwide strategy, solutions portfolio, and brand.
Chris is now an Adjunct Professor of Marketing at Texas Christian University and serves as the Advisory Council Chair for the Masters of Science in Marketing program from the McCombs School of Business at the University of Texas at Austin. In addition, Chris is CEO of Chris Kroeger Consulting, LLC and is a partner in Social Venture Partners of Dallas, an organization focused on helping non-profits drive greater impact in their communities through strengthened business effectiveness.
Chris graduated with a BBA (1988) and MBA (1989) from the University of Texas at Austin. He lives in Keller, Texas with his wife Stacy and his teenage children Sage and Kysen.
Senior Vice President, Global Brand and Experiential, Dell
Executive in Residence, McCombs School of Business, University of Texas at Austin
Director of Marketing, Vital Farms
Kathryn recently returned to Austin after several years away since graduating from The University of Texas at Austin McCombs School of Business. She worked in media sales for NewsCorp in both Dallas and Chicago and moved to New York where she earned her MBA from NYU Stern. Kathryn has a big passion for marketing and brand strategy. She’s been working at Kraft/Mondelez for the past five years on brands including Starbucks Coffee, Stride Gum, Ritz Crackers and Halls as a Brand Manager. She's also passionate about coaching startups and non-profits and is involved with Andy Roddick Foundation here in Austin, serving on their Leadership Council
Co-founder, Mueller Retail Consulting
Trish Mueller is the co-founder of Mueller Retail Consulting, LLC and she is also an Independent Director on the Board of Directors for Dave & Buster’s. Trish served as the Chief Marketing Officer of The Home Depot from 2011 until 2016. She is an expert in the retail industry with 30+ years of experience in strategic branding, marketing, advertising, interconnected retail strategy, retail sales management and store operations. Trish has also managed consumer analytics, research insights, gift card sales, CRM, database marketing and strategic business development functions. She is most recently known for successfully driving the shift from print and traditional media channels to digital while CMO of The Home Depot.
Prior to joining The Home Depot in 2009, Trish was Senior VP, Marketing for Sports Authority and previously held senior marketing positions at American Signature Furniture, ShopNBC and Montgomery Ward.
In October 2015 Trish was awarded the CMO Club’s CMO Marketing Innovation Award. Brand Innovators named Trish as a Top 50 Woman in Brand Marketing for two years (2014-2015). Trish was inducted into the Direct Marketing Association’s Hall of Femme in 2014, and Ad Age named her as one of its “Women to Watch” in 2011. Most recently, she has been seen in Above the Clutter in a special segment “The Home Depot: Don’t buy into your own BS” available on YouTube here.
Trish earned a bachelor’s degree magna cum laude in business management from The State University of New York at Plattsburgh.
F&L Market Research & Data Analytics Manager, ExxonMobil Fuels & Lubricants Company
Peer Mumme is the Global Fuels & Lubricants Market Research & Data Analytics Manager at ExxonMobil. His main responsibilities include aligning key stakeholders on the market research & data analytics vision and strategic initiatives, leading global research projects, managing the relationships of the market research vendors and educating/training the market research teams on the latest methodologies, systems and tools, and sharing best practices across the fuels and lubricants geographic business units.
Peer has been with ExxonMobil for 17 years and has had many diverse roles in marketing (product line management, marketing performance analysis), supply chain, financial reporting and in sales.
Peer has an Executive MBA from Duke Fuqua School of Business and a BS and MEng in Operations Research & Industrial Engineering from Cornell University.
Peer and his wife, Jessica, have 8 year old twin girls, Katarina and Natalia, and a 5 year old son, Andreas, and live in the Woodlands, Texas.
Marketing Manager, SMB, Facebook
Manager, Global Partner Success Operations, HomeAway
Henry Pinzon is an international finance and technical operations leader who has helped businesses world-wide leverage technology and data to drive profitability and maximize efficiencies. Henry has over fifteen years of experience building cross-functional and cross-cultural teams in the hospitality, fashion, technology and travel industries including his current role as the Global Partner Success and Operations Manager for HomeAway.com, a global online marketplace connecting travelers to vacation rentals worldwide.</br>
Henry’s professional experience also includes his tenure as the U.S Financial Controller for Jack Willis, a high-quality British fashion line, where he directly contributed to the growth and profitability of Jack Willis in the U.S. market by managing Jack Willis’s financial and business operations as well as maximizing capital investments through the development and execution of productivity plans. Henry also served as the US Finance Manager for Wagamama, an international restaurant chain based out of Europe, where he developed an expansion and diversification plan for the US market which was a key component in Wagamama’s acquisition by Duke Street Capital for £215M.</br>
Henry holds a Master’s in Business Administration, Management, and International Business from Northeastern University. Henry enjoys traveling and has been to 42 countries including a year-long trip around the world with his wife in 2014.
Chief Digital Officer, BMO Financial Group
Brett Pitts is the Chief Digital Officer, BMO Financial Group. He leads the bank’s digital portfolio and oversees North American virtual channel experiences and operations for digital and the contact centre. He is focused on accelerating BMO’s digital agenda to deliver industry-leading customer experiences and encourage digital adoption for our customers and team.
The BMO Digital team is comprised of Canada and U.S. digital strategy, experience, and platforms for sales, marketing, and servicing experiences, as well as the North American Customer Contact Centre (the NACCC). With teams across North America, the NACCC provides assisted service to millions of customers annually through phone and other collaborative capabilities including email, messaging, chat/chatbots, and social media.
Prior to joining BMO in 2017, Brett spent 17 years at Wells Fargo, most recently as the Executive Vice President and Group Head of Digital, responsible for all aspects of the bank’s digital channels and experiences for the company’s retail customers, including consumer, small business, wealth and digital payments. This included accountability for almost 30 million active digital customers and over 5.5 billion interactions per year.
Brett has an MBA, specializing in Management Information Systems, from the Eller Graduate School of Management at the University of Arizona, and a bachelor’s degree in business from the University of Texas at Austin.
GM / SVP, Dr Pepper Snapple Group
CMO Brand and Customer Experience, Amazon
Karen Starns is Chief Marketing Officer of OJO Labs. She is responsible for developing scaled channels to rapidly grow OJO's user base, building a brand that consumers love and can’t live without, and helping create a powerhouse employer brand that reflects their mission and values.
In this role, Starns oversees the global management of the OJO brand, including consumer insights, digital marketing, creative development and agency management, marketing effectiveness, media, public relations, and portfolio and innovation pipeline strategy. Building brands that connect with people is a passion, and she believes that great customer and partner experience across every touchpoint is a difference maker.
Starns joined OJO Labs in July 2019 to take on the newly created Chief Marketing Officer role. She previously spearheaded Brand and Customer Experience at Amazon with a focus on Echo and Alexa, Kindle, Fire TV, and the portfolio of smart home offerings. As SVP of Global Marketing at Pearson, Starns focused on building a customer-centered brand. In her first stint at Amazon, she led global advertising planning and media advocated for a greater focus on Amazon brand strategy. Earlier in her career, Starns spent 13 years at Microsoft, heading brand portfolio strategy, global advertising, Bing consumer marketing, and Dynamics audience marketing.
Starns has also served as an advisor to startups and social enterprises and a juror for industry awards in brand and marketing. A proud Longhorn, with a BBA in Marketing from the University of Texas at Austin and a founding Advisory Council member for the McCombs Master of Science in Marketing program, she was the MS Programs 2019 Commencement Speaker.
Starns is a runner; a voracious reader; and a fan of typography, photography, and painting. Through mentorship and community involvement, she’s motivated to make a difference, live a life that positively influences others, and invest in people and ideas that will have a lasting impact. Starns lives in both Austin and Seattle with her two teenagers and husband.
Trenzio is the former Executive Vice President and Partner for Sanders\Wingo.
VP of Marketing, Briggo
Mike Westgate is VP of Marketing at Briggo, the leader in Connected Coffee. He is responsible for Briggo’s B2B & B2C value proposition, brand strategy, communications, product marketing, and retail sales programs. Prior to Briggo, he was VP of Marketing for commercial real estate data marketplace RealMassive. Before that, Westgate led marketing and client engagements for W2O Group, a network of digital marketing services agencies supporting Fortune 500 marketers with customer insights, strategy, and analytics. Before W2O Group, Mike spent nearly four years at Microsoft in Windows product marketing and SMB audience marketing roles. Prior to his foray into technology, he completed five years at Sara Lee and two years at General Mills in a variety of CPG sales and marketing roles. He holds a bachelor’s in business from Indiana (’01) and an MBA from UT McCombs (’09).
Consumer Insight & Marketing Analytics - Global Marketing, Whole Foods Market
John Wright is Vice President of Consumer Insights & Marketing Analytics for Whole Foods Market, building out these new-to-the-organization capabilities from scratch. His teams are responsible for shopper research, customer segmentation efforts, the customer satisfaction program, customer analytics, media/marketing performance, and supporting a variety of Amazon integration efforts.
Prior to Whole Foods, he held a variety of Brand Management and Insights positions at Safeway, Quaker Oats, and Clorox. In addition, he spent a number of years leading marketing/product development efforts for small natural foods brands such as Thai Kitchen, Annie’s, Fantastic Foods, and Niman Ranch.
He has a BS in Economics from Texas A&M University and an MBA from UC-Berkeley. In addition to serving on the MSM Advisory Council, he also serves on the Retail Advisory Board. In his spare time, he and his partner struggle to stay one step ahead of their tween twins efforts to crack our parental control settings.