The MSM Advisory Council is comprised of industry leaders with the purpose of advising the MSM staff on the development of the program. Council members serve as liaisons and advocates of the MSM Program, offer advice and guidance to the curriculum committee, and assist in student recruitment and student mentorship to strengthen the overall student experience. Members have the opportunity to participate in MSM practicum projects, networking events and student treks.
VP of Marketing, Pricing and Product Solutions, AT&T Partner Exchange
Sue Galvanek is Vice President of Marketing, Pricing and Product Solutions for AT&T Partner Exchange. In this role, she is responsible for delivering a suite of innovative programs and services that drive third party distribution for AT&T’s business products and services.
She has been honored with a number of industry accolades for her forward-thinking vision, including CRN’s 2015 and 2016 Women of the Channel awards. CRN also named Sue to its 2015 and 2016 Power 100 list for her inventive approach to driving channel success.
Sue has developed a proven track record over her more than 20-year career in marketing and sales operations. Prior to joining AT&T Partner Exchange, she managed high-profile initiatives for the CEO of AT&T Business Solutions.
Sue earned an undergraduate degree in Education from Indiana University and an MBA from the University of Texas. She lives in Plano, Texas, with her husband and two daughters.
Sr. Director of Strategy & Insights, W2O Group
Angie is currently the Director of Strategy & Analytics at Springbox, an Austin based firm focused on helping their clients, including Dell and HomeAway, achieve competitive advantage through digital leadership. Her team analyzes behaviors to inform marketing and technology solutions in partnership with creative, UX designers and developers. Previously, she was Senior Director of Strategy & Insights at W2O Group, where she built modern marketing strategies and plans for clients like Visa, Intel, HP/HPE, Overstock.com, Coca-Cola, Fidelity, Best Buy and Western Digital. Prior to W2O, Angie had a brand side marketing career at both Dell and Verizon where she held various roles in consumer marketing, all threaded by her passion for creating meaningful and relevant connections through the use of insight and innovation. Notably, she helped launch Verizon FiOS as part of the Product Marketing team, the largest historical telecommunications investment at the time, leading digital and experiential marketing efforts. She holds a bachelors in business/marketing from the University of Colorado Leeds School of Business ('01) and an MBA from the University of Texas at Austin McCombs School of Business ('09). She loves the outdoors, music and connecting people to inspire the next level.
MS Marketing Advisory Council Chair
Chris recently completed a 25-year career with Sabre ™, a $3B global provider of software and marketplace solutions for the travel industry, where he held a variety of senior sales, general management, and marketing roles. During his last four years as Sabre ™'s Chief Marketing Officer, Chris lead a team responsible for Sabre ™'s worldwide strategy, solutions portfolio, and brand.
Chris is now an Adjunct Professor of Marketing at Texas Christian University and serves as the Advisory Council Chair for the Masters of Science in Marketing program from the McCombs School of Business at the University of Texas at Austin. In addition, Chris is CEO of Chris Kroeger Consulting, LLC and is a partner in Social Venture Partners of Dallas, an organization focused on helping non-profits drive greater impact in their communities through strengthened business effectiveness.
Chris graduated with a BBA (1988) and MBA (1989) from the University of Texas at Austin. He lives in Keller, Texas with his wife Stacy and his teenage children Sage and Kysen.
Senior Director of Marketing, PepsiCo
Marissa is the Senior Director of Global Premium Snacks at PepsiCo. In her role, she develops and oversees implementation of the growth strategy and plans for PepsiCo’s $1.5B global premium snacks portfolio of brands.
Marissa has held several marketing roles of increasing responsibility at PepsiCo, from building global marketing capability to leading brand innovation at Frito-Lay North America, to driving shopper marketing with emerging channels and established retailers, to managing iconic brands like Lay’s, Cheetos and Rold Gold.
She has been recognized for her work in 2014 as Brand Innovator “40 Under 40,” in 2011 as Frito-Lay’s “Marketer of the Year” and in 2009 with the Gold Ogilvy Award for excellence in strategic advertising.
Prior to business school, she worked in finance for Nortel Networks and was an entrepreneur. She received her BBA in Finance, BA in Spanish and MBA in Marketing from The University of Texas at Austin.
Marissa and her husband, Jon, have a 5 year old son, Henry, and live in Plano, Texas.
Partner, PwC’s US Experience Center
Sean McDonald is a recognized leader on social and digital business models that produce richer customer experiences. Sean is a partner in PwC’s US Experience Center – a combination of consultancy and design, and leader for the Austin Experience Center serving clients in Texas and surrounding markets.
Prior to joining PwC, Sean spent 12 years at Dell in Executive positions in Marketing, Customer Service, Online, and PR. From 2006-2009, Sean co-led the design and operation of Dell’s online community and social media activities on Dell.com. Sean’s work has been included in industry coverage: Forbes.com, Fortune.com, Business Week, & Mashable.com. From 1997-2009, Sean led large teams in brand marketing and customer service organizations, which provides a balanced perspective to design customer engagement models that drive revenue and customer experience.
Sean is a frequent keynote speaker on unlocking social value to drive business objectives. Key venues include: Gartner 360 Summit, Internet Retailer, Bazaarvoice Summit, eTail , Forrester Consumer Summit, Shop.org, WOMMA, SxSWi, and guest lecturer with University of Texas MBA Marketing Dept.
Sean served 7 years in the U.S. Navy as a Lieutenant in logistics. While in the U.S. Navy, Sean was awarded the Navy Commendation Medal and Navy Achievement Medal for operational excellence and leadership.
Sean received his MBA and BBA from The University of Texas at Austin. He is married to Liz Rescia and has two children, Keaton and Fallon.
Chandler is a self proclaimed data nerd with a passion for elegant data visualizations. She is currently an analyst at Springbox and previously worked as a conference coordinator at SXSW, overseeing programing for the education conference. Her greatest accomplishments at SXSW include making Mindy Kaling laugh and shaking Anthony Bourdain's hand. Chandler serves on the Austin Ed Fund Innovation Grant Review Committee Â and is a member of Women in Data Science. Chandler is a proud Longhorn, earning a BBA and MS in Marketing from the University of Texas, where she was voted class MVP. Chandler enjoys bouldering and watching true crime documentaries with her cat, Pablo.
Senior Partner Manager, Adobe
Jeanie Conley is currently serves as Senior Partner Manager with Adobe.
Owner, J. Herbert Consulting
Jeff Herbert is the owner of J. Herbert Consulting.
Consumer Insight & Marketing Analytics - Global Marketing, Whole Foods Market
John Wright currently services in Consumer Insights & Marketing Analytics in Global Marketing with Whole Foods Market.
COO, Healthy Life Enterprises, Inc.
Jon Armstrong is COO and co-founder of Healthy Life Enterprises, Inc.
Co-founder, Mueller Retail Consulting
Trish Mueller is the co-founder of Mueller Retail Consulting.
Xavier DeTagle works as an Analyst with Accenture.
Executive VP/Head of Digital, Wells Fargo Virtual Channels
Brett Pitts is Executive Vice President and Head of Digital for Wells Fargo Virtual Channels. He leads product development, platform management, experience design, and implementation planning across digital media (Web, Mobile, Social, Multi-Channel and Labs & Innovations) for consumer, small business, and wealth customers.
Since joining the Digital Channels Group in 2000, Brett has led teams in Internet Product Management, Portfolio Management, the Program Management Office, and Online Sales and Marketing. He led the digital integration efforts between Wells Fargo and Wachovia Bank, which merged retail customer segments, products and platforms into a unified offering. The website serves Wells Fargo’s 27 million online banking customers, including 17 million mobile customers, and supports over 7 billion sessions per year.
Prior to joining Wells Fargo in 2000, Brett’s background was in software development, commercialization of intellectual property, and sales operations.
He holds an MBA with an emphasis in MIS from the Eller College of Management at the University of Arizona, and a bachelor degree in Marketing from the University of Texas at Austin.
Head of Industry, Facebook
Garland joined Facebook four years ago and serves as Head of Industry on the Global Marketing Solutions team focused on advertising and branding with Consumer Packaged Goods, Retail, eCommerce, Energy and Logistics clients. Prior to Facebook, Garland lead Global Product Marketing at Bazaarvoice a NASDAQ listed SaaS technology company. Additionally, Garland spent 5 years at General Mills as a traditional brand marketer. In his time at GMI, he managed P&L’s across iconic brands such as Pillsbury, Green Giant and Progresso.
Before business school, Garland worked as a management consultant at Accenture where he learned how to write code and develop C-Suite strategies. Garland is a proud Longhorn who earned his MBA from Northwestern's Kellogg School of Management. He lives in Austin with his wife and two daughters (and their dog, Rose).
Senior Vice President, Global Marketing at Pearson
Karen is the Head of Marketing for Pearson's ~1500 marketers worldwide and the transformation of marketing into a growth driver for the company. In her role, she is accountable for brand, research + insights, social impact, campaigns, creative strategy + development, web estate, digital marketing, paid, owned, operated channels, talent, and capability.
Prior to Pearson, Karen was the marketing leader at Amazon responsible for global advertising planning, global media, and Amazon brand strategy. During 20+ years in a variety of marketing roles, including 13 years at Microsoft, Karen developed expertise in a wide range of marketing disciplines including brand strategy, strategic partnerships, channel programs, loyalty programs, advertising and media, demand generation, CRM, digital marketing, and product launches.
Karen earned a Bachelor of Business Administration in marketing from The University of Texas at Austin in 1989.
VP of Marketing, Briggo
Mike Westgate's sales and marketing career spans more than 16 years across tech, consumer, agency, and startup organizations. He is currently Vice President of Marketing for Briggo, an Austin-based specialty coffee brand and unattended retail solution. Prior to joining Briggo, Mike was VP of Marketing at RealMassive, commercial real estate’s connected, digital marketplace. There he managed marketing operations across brand, product, sales, and technology platforms. Before RealMassive, Westgate led marketing for W2O Group, a network of digital marketing services agencies supporting Fortune 500 marketers with customer insights, strategy, and analytics. Prior to W2O Group, Mike spent nearly four years at Microsoft in Windows product marketing and SMB audience marketing roles. Prior to that, he completed five years at Sara Lee and two years at General Mills in a variety of sales and marketing roles. He holds a bachelor’s in business from Indiana ('01) and an MBA from UT McCombs (‘09).
Director of Marketing, Vital Farms
Kathryn recently returned to Austin after several years away since graduating from The University of Texas at Austin McCombs School of Business. She worked in media sales for NewsCorp in both Dallas and Chicago and moved to New York where she earned her MBA from NYU Stern. Kathryn has a big passion for marketing and brand strategy. She’s been working at Kraft/Mondelez for the past five years on brands including Starbucks Coffee, Stride Gum, Ritz Crackers and Halls as a Brand Manager. She's also passionate about coaching startups and non-profits and is involved with Andy Roddick Foundation here in Austin, serving on their Leadership Council