University of Texas at Austin
MSM Advisory Council

Advisory Council

McCombs School of Business McCombs School of Business

Meet the MSM Advisory Council

The MSM Advisory Council is comprised of industry leaders with the purpose of advising the MSM staff on the development of the program. Council members serve as liaisons and advocates of the MSM Program, offer advice and guidance to the curriculum committee, and assist in student recruitment and student mentorship to strengthen the overall student experience. Members have the opportunity to participate in MSM practicum projects, networking events and student treks.

Jon Armstrong

Jon Armstrong


Healthy Life Enterprises, Inc.

Alefiya Dhilla

Alefiya Dhilla

Vice President, Head of Marketing and Growth

A Cloud Guru

Lawrence Emembolu headshot

Lawrence Emembolu



Evans Falgoust MS Marketing

Evans Falgoust

Director, Channel Strategy

Keurig Dr. Pepper (KDP)

Angie Gette

Angie Gette

Vice President of Strategy and Insights


Christian Goy headshot

Christian Goy

Managing Director

Behavioral Science Lab

Garland Hill headshot

Garland Hill

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Missing photo

Amy Hyet

Director, Customer Data Analytics


Marissa Jarrett headshot

Marissa Jarratt

Senior Vice President - Marketing, Innovation and R&D

Dean Foods

Jared Johnson photo

Jared Johnson

Vice President of Insights and Analytics

PepsiCo-Frito Lay

Lamar Johnson Headshot

Lamar Johnson

The University of Texas at Austin

Director of CCIMS

Chris Kroeger

Chris Kroeger

Adjunct Professor, TCU

Courtney Lefall

Senior Product Manager

Apex Clearning

Jo Marie Lilly

Retired Senior Vice President

Neiman Marcus

Rob Malcolm Headshot

Rob Malcolm

Executive in Residence, McCombs School of Business, University of Texas at Austin

Liz Matthews headshot

Liz Matthews

Senior Vice President, Global Brand and Experiential


Kathryn McKeon

Kathryn McKeon

Director of Marketing

Vital Farms

Trish Mueller

Trish Mueller


Mueller Retail Consulting

Peer Mumme headshot

Peer Mumme

Global Fuels & Lubricants Market Research & Data Analytics Manager

ExxonMobil Fuels & Lubricants Company

Beck Olp Headshot

Beck Olp

Marketing Manager, Global Customer Insights


MS Marketing

Henry Pinzon

Manager, Global Partner Success Operations, HomeAway

Brett Pitts MSM AC

Brett Pitts

Chief Digital Officer

Bank of Montreal

Andrew Springate

Andrew Springate


Dr Pepper Snapple Group

Karen Starns headshot

Karen Starns


OJO Labs

Trenzio Turner photo

Trenzio Turner

Linda Vytlacil Business Analytics Walmart

Linda Vytlacil

Michael Westgate headshot

Mike Westgate

VP of Marketing


John Wright

John Wright

Vice President, Consumer Insights & Marketing Analytics

Whole Foods Market