University of Texas at Austin
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McCombs School of Business McCombs School of Business

Why Choose the Texas MSM?

The Texas Master of Science in Marketing (MSM) program is the pivotal degree that transforms students' existing critical thinking skills into applied analytical training. By leveraging our research-based institution and industry leading expertise, we prepare our students for a career in a new economy—a world where data, decisions and action are intertwined. Our students will be equipped with the technical skills necessary to transform data, gather insights and develop meaningful marketing solutions. Our students can expect:

  • Duration is 10 months from July to May
  • Cohort style classes to enhance faculty to student interaction
  • Fast-paced theoretical training paired with rigorous data analysis courses
  • Capstone course available in the Spring for students to showcase their skill sets to our corporate partners
  • One-on-one career coaching available for all MS degree Marketing students, including career exploration, mock interviews, and company treks

No work experience is required for applicants, though applicants with work experience are encouraged to apply. 

If this sounds like the graduate path for you, use our contact form below to join our mailing list or contact us directly at!

Contact Texas MSM

Speak with Admissions

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The Texas McCombs School of Business | Texas MSM Program

Visit:  CBA 2.502


Phone: 512-232-4671

MS Marketing (MSM) Virtual Office Hours

Want to learn more about how to submit a competitive application? Have questions about the application process? Join this virtual drop-in hours with our MSM admissions team!