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This is where we all come together. Explore paths forward in an ever-changing marketing landscape. Meet the biggest names in the marketing world and the most energized students about to graduate from a university of the first class.

Marketing Conference & Challenge Logo
  • Oct 26 & 27, 2023 Rowling Hall

    The rapidly evolving field of Artificial Intelligence is revolutionizing the world of marketing. From chatbots to personalized content, predictive analytics to marketing automation, AI is transforming the way marketers reach and engage customers. Join us to explore practical strategies for harnessing the power of AI in professional marketing and beyond.

Program Agenda

Marketing Challenge

The McCombs Marketing Challenge allows teams of four first-year MBA and MS Marketing students to prepare presentations based on their analysis of a business case distributed the week prior to the challenge. The case will be released at a live event Wednesday evening, October 18. Case presentations are due at 5:00 pm on Wednesday, October 25.

The first round of presentations takes place Thursday afternoon, October 26, followed by a final round Friday morning, October 27, in which four teams participate. Corporate representatives will judge presentations detailing case analysis and recommendations. The winning team will be announced Friday during the conference. Challenge participants are expected to attend the full conference.

  • Students assemble teams of four prior to registering
  • Space is limited and spots are first come, first served. All members of a team must be registered individually to be guaranteed a spot. 
  • Over $7,000 in cash and prizes
  • Judges represent a wide range of companies

Registration Information

Register Here

This event is for McCombs students, Marketing faculty, corporate sponsors and invited guests.


A block of hotel rooms has been reserved for October 25, 26 & 27, 2023 at the AT&T Executive Education and Conference Center. 

Click here to make your reservation online. Reservations can also be made using the contact information listed below. Please request the "McCombs Marketing Conference" group rate.

AT&T Hotel & Conference Center
(512) 404-3600
1900 University Avenue, Austin, TX 78705

Supporting Companies

  • Explore Paths Forward

    With new AI opportunities come important questions. "Am I equipped with the necessary talent and skills to keep up with the pace of change? Am I using AI-driven applications to their fullest potential? Am I using data in an unbiased and ethical way?" Hear from a diverse lineup of marketing experts who will dive into these questions and more.