Stephen Walls is a Senior Lecturer in the Marketing Department at The University of Texas at Austin. He teaches courses on Marketing Principles, Brand Management, Digital/Social/Mobile Marketing, and Design Thinking within the BBA and MBA programs, along with the Masters in Engineering Management program. He has received a number of teaching awards since joining the McCombs faculty in 2002. Stephen also works on several initiatives across the college, including the design of new graduate business education center, Robert B. Rowling Hall, and the development of McCombs’ first online foundation courses.
Stephen also serves as the Deputy Director of the TEXAS Extended Campus. In this role, he leads the diverse units at UT Austin that provide high quality education to non-degree seeking students, including the UT High School, OnRamps Dual Enrollment, University Extension, Professional Development Center, Petroleum Extension, Informal Classes, and Lifelong Learning programs. He also works with the academic units to build successful business models for new online educational offerings.
He continues to consult with businesses and speak at industry conferences on a range of marketing topics, including design thinking for innovation, understanding your customers, and managing your brand. He brings together practical, corporate lessons with established and emerging marketing strategy concepts and theories. Stephen’s varied industry experience includes marketing, human resources, and technology management positions at Dell, Vignette, ibooks.com, American Airlines, and Walmart. He completed his PhD in Educational Psychology and his MBA at the University of Texas and his BBA in Marketing at Texas A&M University.
PHD, University of Texas at Austin, 2009
MBA, University of Texas at Austin, 1996
BBA, University of North Texas, 1992