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Alain Lemaire

Assistant Professor

Department:     Marketing

Staff Profile

Joe J. Gladstone, Sandra C. Matz, and Alain Lemaire. 2019. Can Psychological Traits Be Inferred from Spending? Evidence from Transaction Data. Psychological Science 30(7), 1087-1096.


Oliver Toubia, Garud Iyengar, Renee Bunnell, and Alain Lemaire. 2019. Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption. Journal of Marketing Research 56(1), 18-36.


Oded Netzer, Alain Lemaire, and Michal Herzenstein. 2019. When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications. Journal of Marketing Research 56(6), 960-980.