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Annabelle Roberts

Assistant Professor

Department:     Marketing

Research Areas:     Consumer Behavior, Judgment and Decision Making

Annabelle Roberts

Annabelle Roberts is an assistant professor of marketing in the McCombs School of Business at The University of Texas at Austin. Before joining McCombs, she earned a Ph.D. in behavioral science from the University of Chicago Booth School of Business.

Roberts studies judgment and decision making in the context of consumer behavior, with a focus on motivation and self-control. In her research, she explores what leads people to make more patient decisions and feel more patient while waiting. She also studies the consequences of self-disclosure and aims to provide insight on how people can share sensitive information with others in a way that increases trust and reduces negative judgments.

Her ongoing research projects include:

  • Why people are impatient to incur costs, such as completing more work and paying more money sooner instead of waiting to work and pay less later.
  • When and why people feel impatient while waiting (e.g., when waiting in line for a product, for a doctor’s appointment to start, or to receive election results).
  • How to share success in a way that decreases perceptions of bragging.



J. Michael Harrison Doctoral Prize for research that contributes to theory, University of Chicago Booth School of Business

Annabelle R. Roberts, and Ayelet Fishbach.
Impatience Over Time. 
Social Psychological and Personality Science. Forthcoming.

Annabelle R. Roberts, Alex Imas, and Ayelet Fishbach.
Can’t Wait to Pay: The Desire for Goal Closure Increases Impatience for Costs.
Journal of Personality and Social Psychology. Forthcoming.

Annabelle R. Roberts and Ayelet Fishbach. “Can't Wait or Won’t Wait? The Two Barriers to Patient Decisions,” Trends in Cognitive Science, 2022.

Annabelle R. Roberts, Franklin Shaddy, and Ayelet Fishbach. “Love is Patient: People are More Willing to Wait for Things They Like,” Journal of Experimental Psychology: General, 2021.

Annabelle R. Roberts, Emma E. Levine, and Ovul Sezer. “Hiding Success,” Journal of Personality and Social Psychology, 2021.

Annabelle R. Roberts and Ayelet Fishbach. “When Wanting Closure Reduces Patients’ Patience,” Organizational Behavior and Human Decision Processes, 2020.

Emma E. Levine, Annabelle R. Roberts, and Taya R. Cohen. “Difficult Conversations: Navigating the Tension Between Honesty and Benevolence,” Current Opinion in Psychology, 2020.