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Chris Aarons

Assistant Professor of Instruction

Department:     Marketing

Industry Areas:     International Business

Christopher Aarons headshot

Chris Aarons is an assistant professor of instruction in the Department of Marketing at The University of Texas at Austin’s McCombs School of Business. He teaches courses on critical problem solving and decision making, dynamic communication, delegation and accountability, and the fundamentals of negotiation.

Aarons is a bestselling author and has designed marketing strategies for several leading companies, including Amazon, AT&T, Microsoft, LasikPlus, Coca-Cola, Dell, and Cisco. He led the PR team for Philips Technology to win in a dispute with Toshiba, he is credited with launching one of the first corporate social media programs at AMD, and he led a campaign with Buzz Corps called “31 Days of the Dragon” for HP’s flagship laptop. This campaign prompted a book, “Social Media Judo,” in which Aarons outlines the strategy behind its success.

His second book, “The Digital Helix,” became a Wall Street Journal bestseller.

Aarons earned an MBA from the Pepperdine Graziadio Business School and a B.A. in journalism from the University of Nevada-Reno



UT Experiential Learning Excellence Award


McCombs School of Business Hank & Mary Harkins Foundation Award for Effective Teaching


CBA Foundation Advisory Council Award for Teaching Innovation


Faculty Honor Role