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Doug J. Chung

Associate Professor

Department:     Marketing

Additional Titles:     Director, Sales and Business Development Forum

Research Areas:     Industrial Organization

Doug J. Chung is a faculty member of the McCombs School of Business at the University of Texas at Austin. He teaches Sales Management & Strategy in the MBA and executive education programs. Before joining McCombs, he was on the faculty at Harvard University for ten years where he taught Sales Strategy, B2B Marketing, and Marketing Strategy. Professor Chung focuses his research on business/sales strategy, sales force management and incentive compensation. He has worked with firms worldwide to develop effective employee incentive compensation systems and his work has been published in Marketing Science, Management Science, Journal of Marketing Research, and the Harvard Business Review. He has received many academic honors and was selected as a 2017 MSI Young Scholar and 2023 MSI Scholar by the Marketing Science Institute. Professor Chung received his PhD from Yale University and completed his undergraduate studies at Korea University. Prior to pursuing a career in academics, Professor Chung served as a platoon commander in the South Korean Special Warfare Command.



MSI Scholar


Faculty Fellow, Marketing Strategy Consortium 2020-2022


Finalist, Don Morrison Long Term Impact Award


Finalist, Gary L. Lilien ISMS-MSI Practice Prize


MSI Young Scholar


Fellow, Edward A. Bouchet Graduate Honor Society, Yale University, 2012 – present