Skip to main content

Eli Cox

Professor Emeritus

Department:     Marketing

Industry Areas:     Marketing Management

Research Areas:     Marketing Strategy, Quality Management



La Quinta Motor Inns Centennial Professor in Business, Department of Marketing

Professor Cox received his B.A. (1965) and M.B.A. (1966) from Michigan State University and his D.B.A. (1973) from Indiana University. He taught at Central Michigan University from 1966 to 1968 and has been with The University of Texas since 1971. He served as Director of the Option II MBA Program from 1982 to 1985 and Department Chairman from 1985 to 1989. He has been serving as the Director of the Business Honors Program since 1995.

Professor Cox's primary research interests are in marketing strategy, the design of product warnings, and quality management. He is author of Marketing Research: Information for Decision Making (Harper & Row, 1979) and Evaluating Complex Business Reports: A Guide for Executives (Dow Jones/Irwin, 1984), and he is the editor of a collection of readings on research methodology. His research appears in journals such as the Journal of Marketing, Journal of Marketing Research, Public Opinion Quarterly, and the Journal of Product Liability, and the Journal of Public Policy and Marketing.


Eli P. Cox. 1999. Message Source and Warning Effectiveness, in Warnings and Risk Communication, M.S. Wogalter, D.M. DeJoy, and K.R. Laughery, eds. Taylor and Francis, 85-97.


Eli P. Cox, Michael S. Wogalter, Sara L. Stokes, and Elizabeth J. Tipton Murff. 1998. Do Product Warnings Increase Safe Behavior? A Meta-Analysis. Journal of Public Policy and Marketing 16, 195-204.


Wogalter, Michael S. and Eli P. Cox. 1998. Guest Editorial Psychology, Marketing and Warnings Research: Bridging the Gap between Consumer Theory and Warning Practice. Psychology & Marketing 15, 615-691.


Eli P. Cox. 1995. The Behavioral Effectiveness of On-Product Warnings, in Proceedings of the First International Research Seminar on Marketing Communications and Consumer Behavior, La Londe Les Maures, France.


Eli P. Cox, Wayne D. Hoyer, and K. Krishna. 1995. The Behavioral Effectiveness of On-Product Warnings in How Hazard Conditions, in Proceedings of the Marketing and Public Policy Conference, Atlanta, GA.


Eli P. Cox. 1995. The Behavioral Effectiveness of On-Product Warnings in Low Hazard Conditions, in Proceedings of the 1995 Marketing and Public Policy Conference.


Masaaki Kotabe and Eli P. Cox. 1993. Assessment of Shifting Global Competitiveness: Patent Applications and Grants in Four Major Trading Countries. Business Horizons 36, 57-64.


Eli P. Cox and Robert A. Prentice. 1992. A Corporate Guide for Producing Safe Products and Defending Against Product Liability Suits. Journal of Products Liability 14, 251-263.


Eli P. Cox. 1984. Evaluating Complex Business Reports: A Guide For Executives. Jones-Irwin.


Eli P. Cox. 1980. The Optimal Number of Response Alternatives for a Scale: A Review. Journal of Marketing Research 17, 407-422.


Eli P. Cox. 1979. Marketing Research: Information for Decision Making. Harper & Row.


W. Thomas Anderson, Jr. and Eli P. Cox. 1977. Determinance vs. Importance in Bank Selection: A Reply. Journal of Marketing 41, 85-87.


Eli P. Cox. 1976. A Cost/Benefit View of Prepaid Monetary Incentives in Mail Questionnaires. The Public Opinion Quarterly 50, 101-104.


W. Thomas Anderson, Jr., Eli P. Cox, and David G. Fulcher. 1976. Bank Selection Decisions and Market Segmentation: A Determinant Attribute Analysis. Journal of Marketing 40, 40-45.


Eli P. Cox, Paul W. Hamelman, and James B. Wilcox. 1976. Relational Characteristics of the Business Literature: An Interpretative Procedure. Journal of Business 48, 252-265.


Eli P. Cox. 1975. Family Purchase Decision Making and the Process of Adjustment. Journal of Marketing Research 12, 189-195.


Eli P. Cox. 1975. Marketing Management and the Banking Industry in the U.S. in Voies Nouvelles de la Recherche en Marketing, Senanque Abbey Seminar, France.


Eli P. Cox, W. Thomas Anderson, Jr., and Karl E. Henion. 1974. Ecologically Concerned Consumers and Corporate Responsibility, in Voies Nouvelles de la Recherche en Marketing, Senanque Abbey Seminar, France.


Eli P. Cox, W. Thomas Anderson, Jr., and David G. Fulcher. 1974. Reappraising Mail Survey Response Rates. Journal of Marketing Research 11, 413-417.


Eli P. Cox. 1974. Research for Business Decisions: An Interdisciplinary Approach. Austin, TX.


W. Thomas Anderson Jr., Karl E. Henion, and Eli P. Cox. 1974. Socially vs. Ecologically Responsible Consumers, in Proceedings of the American Marketing Association.


Eli P. Cox, W. Thomas Anderson, Jr., and Karl E. Henion. 1973. Cluster Analysis and the Market Segmentation Problem, in Proceedings of the Institute of Management Sciences, 298-304.


Eli P. Cox. 1964. Changes in Retail Trade Flow. Journal of Marketing 28, 12-18.