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Jade DeKinder

Associate Dean for Master of Science Programs

Department:     Marketing

Additional Titles:     Clinical Assistant Professor

Research Areas:     Marketing Metrics

Headshot of Jade DeKinder

Jade S. DeKinder is a Clinical Assistant Professor of Marketing at The University of Texas at Austin’s McCombs School of Business. Dr. DeKinder received her Bachelor’s degree in Economics with highest honors from Emory University and her PhD in Marketing from Emory University’s Goizueta Business School. Her research interests include market signaling, information asymmetry and uncertainty in buyer-seller relationships, salesforce compensation, and econometric modeling. Her research has appeared in the Journal of Marketing and the Journal of the Academy of Marketing Science. She also serves as the Program Director for the Master of Science in Marketing program at the McCombs School of Business.

ACADEMIC LEADERSHIP & AWARDS

2006

AMA-Sheth Foundation Doctorial Consortium Fellow

2006

Haring Symposium Participant

2005

ISBM Doctoral Dissertation Competition Finalist

2005

INFORMS Marketing Science Doctoral Consortium Fellow

2006

INFORMS Marketing Science Doctoral Consortium Fellow

Publications

S. Bahadir, Jade S. DeKinder, and Ajay Kohli. 2015. Marketing an IPO Issuer in Early Stages of the IPO Process. Journal of the Academy of Marketing Science 43(1), 14-31.

 

Jade S. DeKinder and Ajay K. Kohli. 2008. Flow Signals: How Patterns Over Time Affect the Acceptance of Start-Up Firms. Journal of Marketing72, 84-97.