Additional Titles: Professor
Industry Areas: Marketing Management, Marketing Metrics
Research Areas: Consumer Behavior, Marketing Communication, Marketing Metrics
Mark Alpert is a professor emeritus at The University of Texas at Austin’s McCombs School of Business. He joined McCombs in 1968 after teaching at California State University at Long Beach, and he also served as a visiting professor of business at the University of Pittsburgh. His interests in teaching and academia include marketing management, marketing research, and decision support for marketing managers.
In addition to his success in academia, Alpert is a respected author and researcher, having authored two books – “Pricing Decisions” and “Managerial Analysis in Marketing” — and having written several articles for prestigious journals such as the Journal of Marketing, the Journal of Marketing Research, the Journal of Communication, the Journal of Social Psychology, and the Journal of Urban Analysis. He has also authored and co-authored proceedings for the Association for Consumer Research, American Marketing Association and American Institute for Decision Sciences.
For his contributions to the field, Alpert has been invited to present papers at national conferences, and he has chaired the Research Methodology Track and the Buyer Behavior Track of the American Marketing Association Editors' Conference.
Alpert earned a B.S. in industrial management and mathematics from the Massachusetts Institute of Technology. From the University of Southern California, he earned an MBA, an M.S. in quantitative business analysis, and a DBA in marketing, economics and business economics, management, and quantitative business analysis.
ACADEMIC LEADERSHIP & AWARDS
Journal of Retailing Outstanding Reviewer Award, 2003; 2009
American Risk and Insurance Association Research Prize
Alpha Kappa Psi Award-Winning Article for Outstanding Contribution to Marketing Practice, J. of Marketing