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PK Toh

Associate Professor

Department:     Management

Research Areas:     Strategic Management

Puay PK Toh headshot


PK Toh is an associate professor at the University of Texas at Austin. He obtained his Ph.D in Strategy from the University of Michigan at Ann Arbor in 2007. He studies technology strategy, focusing on issues of competition and innovation, value appropriation within ecosystems, standard setting, R&D organization, resource allocation and other technology-related strategies. He is a Senior Editor at Organization Science, and is on the editorial board of Strategic Management Journal, Strategy Science and Strategic Organization. His research has been published in leading academic journals, and has won the BPS Distinguished Paper Award, finalist in TIM Best Dissertation Award, and SMS Best Student Paper award. He has also won multiple Best Reviewer awards and teaching award. He has served in the capacities of organizer and panelist in various conferences, junior faculty consortia, PhD dissertation and doctoral consortia, and research committees. Within the department at UT Austin, he serves as the Strategy Area Coordinator. Prior to his academic career, he was a currency options trader at JPMorgan. Besides academic qualification, he has two advanced piano performance diplomas – Licentiate and Fellowship of the Trinity College of London.



McCombs Research Excellence Award


Carolson School of Management Annual Teaching Award



Distinguished Paper Award (Best Paper), BPS Division, Academy of Management



Carlson School of Management Annual Faculty Research Award



3M Corporation Non-Tenured Faculty Grant



Finalist, Best Dissertation Award, TIM Division, Academy of Management



Puay Khoon Toh, and Shiva Agarwal. The Option Value in Complements within Platform-based Ecosystems.  Strategic Management Journal.  Forthcoming.

Integration and Appropriability: A Study of Process and Product Components within a Firm's Innovation Portfolio. By:  Puay Khoon Toh and Gautam Ahuja. Strategic Management Journal.  June 2022. Vol: 43(6): 1075-1109.

Cameron D. Miller and PK Toh. Complementary Components, Returns from Disclosure During Standard Setting and Coordination Within Ecosystems. Strategic Management Journal, Special issue on Platform and Ecosystems. March 2022, 43(3):627-662.

Who Deviates? Technological Opportunities, Career Concern, and Inventor's Distant Search. By: Vivek Tandon, and Puay Khoon Toh. Strategic Management Journal. Apr2022, Vol. 43 Issue 4, p724-757.

Martin Ganco, Cameron D. Miller, and PK Toh. 2020. From Litigation to Innovation: Firms’ Ability to Litigate and Technological Diversification through Human Capital. Strategic Management Journal 41(13), 2436-2473.

Cameron D. Miller and PK Toh. 2018. Complementary Technologies and Returns to Disclosure during Standard Setting, in Proceedings of the Seventy-eighth Annual Meeting of the Academy of Management. , Guclu Atinc, ed.

PK Toh and Cameron D. Miller. 2017. Pawn to Save a Chariot, or Drawbridge into the Fort? Firms' Disclosure During Standard Setting and Complementary Technologies within Ecosytems. Strategic Management Journal 38(11), 2213-2236.

PK Toh. 2014. Chicken, or the Egg, or Both? The Interrelationship Between a Firm's Inventor Specialization and Scope of Technologies. Strategic Management Journal 35(5), 723-738.

PK Toh and Francisco Polidoro. 2013. A Competition-Based Explanation of Collaborative Invention with the Firm. Strategic Management Journal 34(10), 1186-1208.

PK Toh. 2013. The Paradox of Collaboration in Inventive Activities [Distinguished Ppaer Award (Best Paper)], in Academy of Management Best Paper Proceedings, BPS Division,

PK Toh and Taekyu Kim. 2013. Why Put All Your Eggs in One Basket? A Competition-Based View of How Technological Uncertainty Affects a Firms' Technological Specialization. Organization Science 24(4), 1214-1236.

Francisco Polidoro and PK Toh. 2011. Letting Rivals Come Close or Warding Them Off? The effects of Substitution Threat on Imitation Deterrence. Academy of Management Journal 54(2), 369-392.

G. Clarkson and PK Toh. 2010. 'Keep Out' Signs: The Role of Deterrence in the Competition for Resources. Strategic Management Journal 31(11), 1202-1225.

PK Toh. 2008. The Mutually-Reinforcing Interrelationship Between Organization Structure and Firm Resource, in Academy of Management Best Paper Proceedings, TIM Division,

PK Toh and Gautam Ahuja. 2005. "Innovations," "Radical Innovations," and "Disruptive Innovations" [three entries], in The Blackwell Encyclopedia of Management -- Entrepreneurship, M. A. Hitt and R. D. Ireland, eds.