Rex Du
Professor
Department: Marketing
Additional Titles: Alvin and Helene Eicoff Professorship in Direct Broadcast Marketing
Industry Areas: Advertising, Automobile Industry, Banking, Consumer Products, Retail
Research Areas: Advertising, Customer Relationship Management, Marketing Metrics, Marketing Models
CBA 7.208
ACADEMIC LEADERSHIP & AWARDS
2021 |
Lucile and Leroy Melcher Excellence in Teaching Award, Bauer College of Business, University of Houston
|
2020 |
Nominee, Robert D. Buzzell MSI Best Paper Award
|
2018 |
Inaugural Class of Marketing Science Institute Scholars
|
2017 |
William F. O’Dell Award Finalist
|
2014 |
Best Paper Award, 25th Annual AMA Advanced Research Techniques Form
|
2012 |
Lucile and Leroy Melcher Excellence in Research Award, Bauer College of Business, University of Houston
|
Publications
Rex Du, Guanyi, Lu, and David Peng. Sep/Oct 2022. The Impact of Schedule Consistency on Shift Worker Productivity: An Empirical Investigation. Manufacturing and Service Operations Management 24(5): 2780-2796.
Rex Du, Oded Netzer, David A. Schweidel, and Debanjan Mitra. 2021. Capturing Marketing Information to Fuel Growth. Journal of Marketing 85(1), 163-183.
Chongyu Lu and Rex Du. 2020. Consumer Click Through Behavior Across Devices in Paid Search Advertising. Journal of Advertising Research 60(4), 394-406.
Rex Du, Linli Xu, and Kenneth C. Wilbur. 2019. Immediate Responses of Online Brand Search and Price Search to TV Ads. Journal of Marketing 83(4), 81-100.
Rex Du, Mingyu Joo, and Kenneth C. Wilbur. 2019. Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Years. Quantitative Marketing and Economics 17(3), 257-323.
Sina Damangir, Rex Du, and Ye Hu. 2018. Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data. Journal of Interactive Marketing 42, 1-17.
Rex Du and Wagner Kamakura. 2015. Improving the Statistical Performance of Tracking Studies Based on Repeated Cross-Sections with Primary Dynamic Factor Analysis. International Journal of Research in Marketing 32(1), 94-112.
Rex Du, Ye Hu, and Sina Damangir. 2015. Leveraging Trends in Online Searches for Product Features in Market Response Modeling. Journal of Marketing 79(1), 29-43.
Ye Hu, Rex Du, and Sina Damangir. 2014. Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data. Journal of Marketing Research 51(3), 300-319.
Eunkyu Lee, Richard Staelin, Weon Yoo, and Rex Du. 2013. A "Meta" Analysis of Multi-Brand, Multi-Outlet Channel Systems. Management Science 59(9), 1950-1969.
Wagner Kamakura and Rex Du. 2012. How Economic Contractions and Expansions Affect Expenditure Patterns. Journal of Marketing Research 48(1), 28-47.
Rex Du and Wagner Kamakura. 2012. Quantitative Trendspotting. Journal of Marketing Research 49(4), 514-536.
Rex Du. 2011. "Research Reliability and Validity", in Wiley International Encyclopedia of Marketing, John Wiley & Sons, 249-253.
Rex Du. 2011. "Univariate Techniques", in Wiley International Encyclopedia of Marketing, John Wiley & Sons, 283-288.
Rex Du and Wagner Kamakura. 2011. Measuring Contagion in the Diffusion of Consumer Packaged Goods. Journal of Marketing Research 48(1), 28-47.
Rex Du and Wagner Kamakura. 2008. Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget. Journal of Marketing 72(6), 109-131.
Rex Du, Wagner Kamakura, and Carl Mela. 2007. Size and Share of Customer Wallet. Journal of Marketing 71(April), 94-113.
Rex Du and Wagner Kamakura. 2006. Household Life Cycles and Lifestyles in the United States. Journal of Marketing Research 43(1), 121-132.
Rex Du, Eunkyu Lee, and Richard Staelin. 2005. Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand. Quantitative Marketing and Economics 3(4), 393-418.
Chris Moorman, Rex Du, and Carl Mela. 2005. The Effect of Standardized Information on Firm Survival and Marketing Strategies. Marketing Science 24(2), 263-274.
Rex Du and John Farley. 2001. Research on Technological Innovation as Seen through the Chinese Looking Glass. Journal of Enterprising Culture 9(1), 53-89.
Thomas Clarke and Rex Du. 1998. Corporate Governance in China: Explosive Growth and New Patterns of Ownership. Long Range Planning 31(2), 239-251.