Master's Programs

Master of Science in Marketing

Texas McCombs' Master of Science in Marketing (MSM) is a 10-month, STEM-eligible master's degree program that combines a traditional marketing education with cutting-edge data analytics training.

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Quick Links

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10-Month Program

Earn a STEM-certified Master of Science degree in less than one year

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Study in Austin, Texas

Make connections in a fast-growing hub for business and innovation

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Lifelong Career Support

Connections and career management to meet your professional goals

Why get an M.S. in marketing?

Grounded in applied marketing analytics, the MSM program will prepare you for a marketing career in a new economy – a world where data, decisions, and creativity are intertwined. The curriculum provides a strong foundation in marketing principles combined with advanced data analytics training, equipping you to understand and leverage analytics in strategic decision-making. You’ll leave the program with the quantitative and qualitative skills to create transformative marketing strategies for companies across industries.

View the program fact sheet

MSM Quick Facts

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92%

Received a job offer within six months of graduation

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$73,021

Average salary after graduation

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80% / 20%

U.S. / International Students

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Course Offerings

Marketing Analytics

Data Analysis

Data Visualization and Storytelling

Market Data and Demand Modeling

Brand and Growth Strategy

Consumer Behavior

Digital Marketing and Measurement

Explore the full curriculum →

Career Outcomes

Marketing Analyst

Category Analyst

Pricing Analyst

Insights and Analytics Associate

Marketing Associate

Product Marketing Manager

Digital Strategist

See more alumni career outcomes →

Why study at McCombs?

Master's in Marketing

Best Master's in Marketing, U.S.

QS World University Rankings

Campus Environment

Best Business School Campus Environment

Princeton Review

Classroom Experience

Best Business School Classroom Experience

Princeton Review

Launch your career

The MSM program is designed to equip you with the skills and confidence to succeed in today’s marketing landscape. Professors, career mentors, and a strong alumni network are dedicated to providing you the guidance and resources to grow academically and professionally. Through the capstone project, you'll also leave the program with hands-on experience collaborating with Austin-based companies to solve problems and implement marketing best practices.

Explore MSM Career Management

Make connections in Austin

Our campus is in the heart of Austin, one of the most dynamic, exciting cities in the U.S., so you can make connections inside and outside the classroom. McCombs maintains great relationships with recruiters and corporations from Austin and beyond and can help you get your foot in the door of top employers. You’ll also find community in our McCombs alumni network of more than 100,000 people — many of whom still call Austin home.

Learn about living in Austin

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Attend an MSM

info session

Ready to learn more and apply to the Texas McCombs Master’s of Science in Marketing program? Get in-depth guidance to the admissions process, review the curriculum, and receive answers to commonly asked questions.

Ready to apply?

The Master of Science in Marketing program application is now open. Learn more about the application process below.

Apply Now

Round 1: October 14, 2025

Round 2: January 13, 2026

Final International Student deadline

Round 3: March 31, 2026

Round 4: May 5, 2026

Final Deadline

Program FAQ

What is the program start date?

The next cohort of MSM students will start the program in July 2026.

How is the program delivered?

The Master of Science in Marketing program is delivered as an in-residence program on the UT campus in Austin

Can I apply as a current undergraduate at UT?

Yes, current UT Austin undergraduate students can apply using the MS Bridge Program admissions option for all four full-time Master of Science programs.

Is tuition different in-state versus out-of-state?

Yes. In-state tuition for Texas residents is $54,000 and out-of-state tuition is $58,000.

What is the application process like?

The application process consists of three steps, including an online application, submission of transcripts and test scores, and a video assessment. View a detailed outline of the application process here.

What are the application deadlines?

The application for the next MSM cohort is now open. Applications are accepted on a rolling basis. There are four rounds of deadlines:

Round 1: October 14, 2025

Round 2: January 13, 2026 (Final deadline for international student applications)

Round 3: March 31, 2026

Round 4: May 5, 2026 (Final deadline).

Learn more about application requirements here.

Are test scores required for my application?

GRE or GMAT test scores are now optional for all applicants. TOEFL or IELTS for all international students are required (waivers are available).

I am an international applicant. Can I apply after the final international deadline?

No. The final international deadline is set in order to allow time for visa processing. Additionally, due to a high volume of applications, we cannot accept applications after the final deadline.

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