Meet the MS Marketing Advisory Council
The MSM Advisory Council is comprised of industry leaders with the purpose of advising the MSM staff on the development of the program, networking with current students, and being a resource for the capstone course or career management opportunities.

K Starns

Executive Director, Center for Customer Insight and Marketing Solutions, UT McCombs

Michael Westgate

Vertical Director, Enterprise Food, Beverage, & Alcohol Advertising, TikTok

From an MSM Advisory Council Member

Jared Johnson, vice president of marketing at PepsiCo, shares his perspective on the Master of Science in Marketing (MSM) program at Texas McCombs. Learn how this 10-month, STEM-eligible program combines traditional marketing foundations with cutting-edge data analytics that empowers students to drive strategy and decision-making, tackle tangible business challenges, and deliver solutions that make a measurable impact.