MS in Marketing at a glance
The 10-month, STEM-certified Master of Science in Marketing (MSM) at Texas McCombs in Austin delivers advanced training in analytics, digital strategy, and consumer insights, while consistently ranking among the nation’s top five graduate marketing programs. With 92% of students receiving job offers within six months and average starting salaries over $73,000, the program’s in-person classes, robust career support, and Austin’s booming business scene empower graduates for leadership roles in marketing and analytics.
10-Month Program
Earn a STEM-certified Master of Science degree in less than one year
Study in Austin, Texas
Make connections in a fast-growing hub for business and innovation
Lifelong Career Support
Connections and career management to meet your professional goals
Why get a Master's in Marketing?
Grounded in applied marketing analytics, the MSM program will prepare you for a marketing career in a new economy – a world where data, decisions, and creativity are intertwined. The curriculum provides a strong foundation in marketing principles combined with advanced data analytics training, equipping you to understand and leverage analytics in strategic decision-making. You’ll leave the program with the quantitative and qualitative skills to create transformative marketing strategies for companies across industries.
MSM Program Statistics
92%
Received a job offer within six months of graduation
$73,021
Average salary after graduation
80% / 20%
U.S. / International Students
What you’ll learn in MSM
Marketing Analytics
Data Analysis
Data Visualization and Storytelling
Market Data and Demand Modeling
Brand and Growth Strategy
Consumer Behavior
Digital Marketing and Measurement
What jobs you can get with MSM
Marketing Analyst
Category Analyst
Pricing Analyst
Insights and Analytics Associate
Marketing Associate
Product Marketing Manager
Digital Strategist
Why study at McCombs?
Attend an MSM
info session
Learn more about our 10-month accelerated marketing master’s program and get in-depth guidance to the admissions process, review the curriculum, and receive answers to commonly asked questions.
MSM applications are now open
Are you ready to make a career change? McCombs’ MS in marketing allows you to launch an exciting new career in marketing data analytics in less than one year — making it one of the best choices for a marketing master’s degree. Apply now to join our 2026-2027 cohort in Austin, Texas.
How long does the program take?
The MS in marketing is an accelerated master’s program that takes 10 months to complete. The next cohort of MSM students will start the program in July 2026 and graduate in May 2027.
How is the program delivered?
The Master of Science in Marketing program is delivered as an in-residence program on the UT campus in Austin
How much does the program cost?
In-state tuition for Texas residents is $54,000, and out-of-state tuition is $58,000. Learn more about tuition and financial aid options.
Can I apply as a current undergraduate at UT?
Yes, current UT Austin undergraduate students can apply using the MS Bridge Program admissions option for all four full-time Master of Science programs.
What is the application process like?
The application process consists of three steps, including an online application, submission of transcripts and test scores, and a video assessment. View a detailed outline of the application process here.
What are the application deadlines?
The application for the next MSM cohort is now open. Applications are accepted on a rolling basis. There are four rounds of deadlines:
Round 1: October 14, 2025
Round 2: January 13, 2026 (Final deadline for international student applications)
Round 3: March 31, 2026
Round 4: May 5, 2026 (Final deadline).
Are test scores required for my application?
GRE or GMAT test scores are now optional for all applicants. TOEFL or IELTS for all international students are required (waivers are available).
I am an international applicant. Can I apply after the final international deadline?
No. The final international deadline is set in order to allow time for visa processing. Additionally, due to a high volume of applications, we cannot accept applications after the final deadline.
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