Cultural factors are often cited as a source of problems for international ventures; however, creating cultural synergies can lead to global teams and projects that outperform single-culture counterparts. In this presentation, Dr. Deirdre Mendez will use real-world examples to explain how to recognize cultural tendencies to avoid and solve culture-based problems and leverage cultural knowledge to improve communication and build relationships. Dr. Mendez will describe a step-by-step approach to designing a goal-based project or organizational culture and identify management practices that integrate cultural difference and leverage the strengths of diverse cultural approaches. RSVP today!
Deirdre B. Mendez, Ph.D. is an intercultural consultant, speaker, and author who helps U.S. companies and their international partners identify and resolve culturally based problems. After two decades as a consultant, she joined the Center for Global Business at The University of Texas at Austin, where she is now associate director for cultural programs. Throughout her career, she has helped business people and companies manage cultural variation to minimize risk and enhance the performance of international projects. Her book “The Culture Solution,” facilitates self-guided problem-solving for international businesspeople. Dr. Mendez is a member of the faculties of management and marketing at the McCombs school of Business. She teaches international business and management to executives, MBA students, and undergraduates in the U.S. and abroad.