University of Texas at Austin
Conference Participants

McCombs School of Business McCombs School of Business

McCombs Marketing Conference and Challenge - Virtual Event - October 29 and 30

Re/Invent

Re/Invent explores a marketing landscape in continuous flux: new technology, products, and business models emerge at an increasing pace, and marketers are simultaneously responding to macroeconomic changes while creating new strategies and disruptive ideas. With change as the only constant, how do marketers address these opportunities and challenges, and succeed in the marketplace?

Join us as we cover topics such as business model disruption, world events, agile marketing and innovation practices, digitization, and new media.

2020 Marketing Conference Speakers

 

Dara Treseder headshot

Dara Treseder
Head of Global Marketing
& Communications
Peloton
Bio

Christine Barton headshot

Christine Barton
Managing Director &
Senior Partner
BCG
Bio

Jeff Raider headshot

Jeff Raider
Co-Founder & Co-CEO
Harry’s
Bio
 

Tressie Leiberman headshot

Tressie Lieberman
VP Digital and Off-Premise
Chipotle Mexican Grill
Bio
 

Marissa Jarratt headshot

Marissa Jarratt
Chief Marketing Officer
7-Eleven
Bio

Jill Baskin headshot

Jill Baskin
Chief Marketing Officer
The Hershey Company
Bio

Cathy Carlisi Headshot

Cathy Carlisi
President, Americas
BrightHouse Consulting
Bio

Kurt Kane Headshot

Kurt Kane
President, US and Chief Commercial Officer
Wendy's
Bio

Jared Johnson Headshot

Jared Johnson
VP of Insights, Analytics &
Category Management
Frito-Lay
Bio

Marc Farrell Headshot

Marc Farrell
Founder
Ten To One
Bio

Josh Feldmeth Headshot

Josh Feldmeth
Senior Partner
Prophet
Bio

Sara Rodell Headshot

Sara Rodell
Founder
Loop & Tie
Bio

Steve Brister Headshot

Steve Brister
Lecturer
Texas McCombs
Bio

Amy Monshausen Headshot

Amy Monshausen
VP, Global Strategy & Creative
Cigna
Bio

 
 
 
 
 
 
 
 

Agenda

Agenda

All times are CDT.

Thursday, 10/29/20
Event
1:30 pm - 4:30 pm Challenge Prelim Round
   
5:00 pm - 5:15 pm Welcome
   
5:15 pm - 5:45 pm  Fireside Chat
Dara Treseder, Head of Global Marketing & Communications, Peloton
Kurt Kane, President, US & Chief Commercial Officer, Wendy's
   
5:45 pm - 6:30 pm  Consumer Insights: Foresight in a Time of Rapid Change 
Christine Barton, Managing Director & Senior Partner, BCG
Jared Johnson, VP of Insights, Analytics and Category Management, Frito-Lay
Jeff Raider, Co-Founder & Co-CEO, Harry's
   
6:30 pm - 7:30 pm Networking Reception
   
Friday, 10/30/20 Event
8:00 am - 10:00 am  Challenge Final Round
   
10:30 am - 11:15 pm Business Models: Adapting to Thrive in New Markets
Josh Feldmeth, Senior Partner, Prophet
Amy Monshausen, Vice President, Global Brand Strategy & Creative, Cigna
Sara Rodell, Founder, Loop & Tie
 
11:30 am - 12:15 pm  Channel: Finding your Brand Voice Across Platforms 
Steve Brister, Lecturer, Texas McCombs
Tressie Lieberman, VP Digital & Off Premise, Chipotle
Marc Farrell, Founder, Ten To One
   
12:15 pm - 12:45 pm
Lunch Break
   
12:45 pm - 1:30 pm  Networking 
   
1:30 pm - 2:15 pm Purpose: Finding and Defining Core Values During Cultural Shifts
Cathy Carlisi, President, Americas, BrightHouse Consulting
Marissa Jarratt, Chief Marketing Officer, 7-Eleven
   
2:15 pm - 3:00 pm  Keynote Speaker - Digital: Making Speed and Agility your Competitive Advantage 
Jill Baskin, Chief Marketing Officer, The Hershey Company
   
3:00 pm - 3:30 pm Challenge Awards Ceremony

Challenge

Challenge

The McCombs Marketing Challenge allows teams of four first-year MBA students to prepare presentations based on their analysis of a business case distributed the week prior to the challenge. The case will be released at a live virtual event at 5:30pm on Wednesday, October 21. Case presentations are due at 5:00pm on Wednesday, October 28. The first round of presentations takes place Thursday afternoon, October 29, followed by a final round Friday morning, October 30, in which four teams participate. Corporate representatives will judge presentations detailing case analysis and recommendations. The winning team will be announced Friday afternoon during the conference. Challenge participants are expected to attend the full conference.

  • Students assemble teams of 4 prior to registering
  • Over $7,000 in cash and prizes
  • Judges represent a wide range of companies

Registration

Registration

REGISTER HERE

This event is for McCombs students, Marketing faculty, corporate sponsors, and invited guests. 

Marketing Conference 2020 Supporting Companies