University of Texas at Austin
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McCombs School of Business McCombs School of Business

McCombs Marketing Conference and Challenge - October 25 and 26

Digitize, Humanize

Digital engagement is increasingly redefining the way consumers shop, interact with brands, and dissect information. With the rise of digital, marketers must meet customer demands in a more meaningful way. From the success of social media to the emergence of AI and personal assistants, digital technologies have created a shift in consumer behavior. It is a critical time to redefine human interaction in an ever-evolving digital world.

The 2018 McCombs Marketing Conference explores this subject in depth in the quest to unlock critical skills for marketing in the digital age. This year’s event welcomes back distinguished McCombs alumni who are now leading marketers in their industries. Together with other industry leaders, students, and faculty, this annual conference helps to recognize, examine, and stimulate innovation in the field of marketing.


Agenda

Agenda

Thursday, 10/25/18
Event
1:30 p.m. - 2:15 p.m. Challenge Check-in
   
2:30 p.m. - 4:30 p.m. Challenge Preliminary Round
   
4:30 p.m. - 7:30 p.m. Conference Registration
   
5:00 p.m. - 6:30 p.m. Conference Welcome & General Session #1
   
6:30 p.m. - 7:30 p.m. Networking Reception
   
7:00 a.m. - 10:30 a.m. Conference Registration and Challenge Check-in
   
Friday, 10/26/18 Event
8:00 a.m. - 10:00 a.m.  Challenge Final Round
   
10:30 a.m. - 12:30 p.m. Conference General Session #2
   
12:30 p.m. - 1:30 p.m.
Networking Lunch
   
1:30 p.m. - 3:00 p.m. Conference Keynote & Challenge Awards Ceremony

Challenge

Challenge

The McCombs Marketing Challenge allows teams of four first-year MBA students to prepare presentations based on their analysis of a business case distributed at 5 pm on Wednesday, 10/17/18, which is the week prior to the challenge. At 5 pm on Wednesday, 10/24/18, students will be required to submit their presentation to the event organizers. The first round of presentations takes place Thursday afternoon, 10/25/18, followed by a final round Friday morning, 10/26/18, in which four teams participate. Corporate representatives will judge presentations detailing case analysis and recommendations. The winning team will be announced Friday afternoon during the conference. Challenge participants are expected to attend the full conference.

  • Students assemble teams of 4 prior to registering
  • Over $7,000 in cash and prizes
  • Judges represent a wide range of companies

Registration

Registration


Register Here

This event is for McCombs MBA students, Marketing faculty, corporate sponsors, and invited guests. 

Accommodations

Accommodations

A block of hotel rooms has been reserved for October 24, 25 & 26, 2018 at the AT&T Executive Education and Conference Center. Click here to make your reservation online. Reservations can also be made using the contact information listed below. Please request the "McCombs Marketing Conference" group rate. The deadline to reserve hotel rooms is September 24, 2018.

AT&T Hotel and Conference Center
(512) 404-3600
1900 University Avenue, Austin, TX 78705
http://www.meetattexas.com/hotel

 

Additional Info

Additional Info

Location

AT&T Executive Education and Conference Center 
1900 University Avenue
Austin, TX 78705

Parking

Parking is available in the AT&T Conference Center garage (20th and Whitis) or the Brazos Garage (MLK Blvd and Brazos).

Dress

Conference Attendees and Challenge Judges: Business Casual
Challenge Participants: Business Professional

Presentation Upload

Presentation Upload

Upload your presentation for the Marketing Challenge case competition below. Please include your team name in the document title. Presentations are due by 5pm on Wednesday, October 24. If you have any technical difficulties please contact Lori Van Orden.