University of Texas at Austin
Conference Participants

McCombs School of Business McCombs School of Business

McCombs Marketing Conference and Challenge - October 24 and 25

Marketing and Trust: Bridging the Divide

In a world where our devices are always listening, endorsements are incentivized, and personalization has gotten just plain creepy, whom and what should we trust? For marketers, navigating this terrain has never been trickier, but the field is also ripe with opportunity to deliver premier consumer experiences.

The 2019 McCombs Marketing Conference investigates the complex task marketers face of using data to not only serve consumers a personalized experience, but also earn their trust in the process. We’ll explore the juxtaposition of personalization and privacy, the erosion of endorsements, and how marketers can successfully build consumer trust for new products and brands. 
 
This year’s annual event welcomes back distinguished McCombs alumni who are now leading marketers and executives in their respective industries. Together with other industry leaders, students, and faculty, the conference will help to recognize, examine, and stimulate innovation in the field of marketing.
 

Agenda

Agenda

Thursday, 10/24/19
Event
2:00 pm - 2:45 pm Challenge Check-in
   
3:00 pm - 5:00 pm Challenge Prelims
   
5:00 pm - 7:00 pm Conference Registration
   
5:30 pm - 6:30 pm Keynote Session - Voice Technology: Friend or Spy
Karen Starns, Chief Marketing Officer, OJO Labs
   
6:30 pm - 7:30 pm Networking Reception
   
Friday, 10/25/19 Event
7:00 am - 10:30 am Marketing Challenge and Conference Check-in
   
8:00 am - 10:00 am  Marketing Challenge Finals
   
10:30 am - 11:30 am General Session - Building Consumer Trust
Kathryn McKeon, Senior Director of Marketing, Vital Farms
Tony Rogers, Chief Member Officer, Sam's Club
Kurt Kane, President, U.S. and Chief Commercial Officer, Wendy's
   
11:30 am - 12:30 pm  General Session - Privacy: Balancing Data & Trust
Matthew Langie, Chief Marketing Officer, InsideSales.com
Charlie Chappell, Head of Integrated Media & Communications Planning, The Hershey Company
   
12:30 pm - 1:30 pm
Networking Lunch
   
1:30 pm - 2:30 pm Keynote Session - Personalization: The Personalization Paradox
Marissa Tarleton, CEO, RetailMeNot
   
2:30 - 3:00 pm  Challenge Awards Ceremony

Challenge

Challenge

The McCombs Marketing Challenge allows teams of four first-year MBA students to prepare presentations based on their analysis of a business case distributed on Wednesday, 10/16/19, from 12pm-1pm, which is the week prior to the challenge. Teams must register by 10/4/19. At 5 pm on Wednesday, 10/23/19, students will be required to submit their presentation to the event organizers. The first round of presentations takes place Thursday afternoon, 10/24/19, followed by a final round Friday morning, 10/25/19, in which four teams participate. Corporate representatives will judge presentations detailing case analysis and recommendations. The winning team will be announced Friday afternoon during the conference. Challenge participants are expected to attend the full conference.

  • Students assemble teams of 4 prior to registering
  • Over $7,000 in cash and prizes
  • Judges represent a wide range of companies

Registration

Registration

REGISTER HERE

This event is for McCombs MBA students, Marketing faculty, corporate sponsors, and invited guests. 

Accommodations

Accommodations

A block of hotel rooms has been reserved for October 23, 24 & 25, 2019 at the AT&T Executive Education and Conference Center. Click here to make your reservation online.  Reservations can also be made using the contact information listed below. Please request the "McCombs Marketing Conference" group rate. The deadline to reserve hotel rooms is September 23, 2019.

AT&T Hotel & Conference Center
(512) 404-3600
1900 University Avenue, Austin, TX 78705

http://www.meetattexas.com/hotel

Additional Info

Additional Info

Location

AT&T Executive Education and Conference Center 
1900 University Avenue
Austin, TX 78705

Parking

Parking is available in the AT&T Conference Center garage (20th and Whitis) or the Brazos Garage (MLK Blvd and Brazos).

Dress

Conference Attendees and Challenge Judges: Business Casual
Challenge Participants: Business Professional

Presentation Upload

Presentation Upload

Please click the link below to upload your presentation for the Marketing Challenge case competition. Please include your team name in the document title. Presentations are due by 5pm on Wednesday, October 23. If you have any technical difficulties please contact Lori Van Orden.

CLICK HERE TO UPLOAD YOUR PRESENTATION

Marketing Conference Sponsors