• 2026 roles with Keurig Dr Pepper
• Applications open 10/28/26
• Interviews are directly with the sponsoring company
• Students will be notified in late November

Two roles with Keurig Dr Pepper Marketing

Only US applicants without restrictions accepted.

Role description:

LABS PROGRAM – KEURIG DR PEPPER BRAND MANAGEMENT

Gain real-world brand management experience at one of North America’s leading beverage companies. This multi-phase program is designed to mirror the experience of a brand manager, providing exposure to different brands, categories, consumers, and business challenges while applying best-in-class marketing principles to real growth opportunities.

Spring 2027: Canada Dry Mixers Strategy

Canada Dry is one of the most well-known and trusted beverage brands in America, with a dominating 70% share of the Ginger Ale category. Canada Dry is uniquely positioned to win in everyday consumption occasions, particularly when consumers take a moment to unwind in the evening. While the trademark is best known for Ginger Ale, Canada Dry also participates in the growing mixers category. Your challenge will be to identify how the brand can further strengthen its role in the evening unwind occasion through its mixers portfolio.

Project Scope

• Assess the mixer category landscape, including key players, growth trends, and drivers of success

• Evaluate consumer needs, occasions, and behaviors within the mixer category

• Assess Canada Dry’s current proposition relative to competitors

• Define the role mixers should play within Canada Dry’s broader trademark strategy and evening unwind platform

• Identify opportunities across flavor, packaging, innovation, and activation to strengthen the proposition

Summer / Fall 2027: Brand Management Phase 2

For Summer and Fall 2027, you’ll transition to a new brand and business challenge, expanding your breadth of experience as a brand manager. The specific assignment will be determined closer to the internship period, ensuring you’ll work on a strategic priority that matters to the business at that moment. In other words, this isn’t a pre-packaged case study. It’s a real challenge requiring a real business recommendation.

Examples of past summer projects:

• Penafiel Household Acceleration Strategy

• Winning Gen Z College Football Occasions for Dr Pepper

• Mott’s Point of Entry Pack Strategy

What You’ll Receive:

COACHING & FEEDBACK

• Consistent mentorship and feedback throughout the program

• Coaching and support from former interns HOLISTIC MARKETING TRAINING

• Marketing fundamentals

• Analytics and financials

• Consumer insights

• Operations and route-to-market

• Leadership and influencing skills

NETWORKING EVENTS

• Formal networking events with Marketing leaders

• ABM roundtable and feedback discussions

• Leadership coffee chats and happy hours ACCESS TO LEADERSHIP

• Executive meet and greets

• Formal and informal leadership exposure

• Opportunities to build personal connections across the organization

Through this program, you’ll gain exposure to the full breadth of modern brand management, including consumer insights and analytics, packaging or flavor innovation, go-to-market strategy, and cross-functional leadership. Most importantly, you’ll build experience translating data and insights into strategic recommendations that influence real business decisions!