• The program involves a thorough selection process, all in an effort to identify the students who are qualified and committed to pursuing advanced marketing curriculum and leadership skill development. The process includes screening candidates through a resume, an interview and a series of essays.
• By focusing on student-selected themes, organization members are provided with the opportunity to study and practice unique topics that are not found in the traditional McCombs curriculum, resulting in students that are poised for future leadership positions within the marketing industry.
• Marketing Fellows Information Session + Networking will be held in RRH 5.210 at 5:30pm on September 2, 2025. Join us to hear about application requirements and networking with current Marketing Fellows.

• Resume

  Format: One page, PDF.

  Highlight relevant education, professional experience, leadership roles, and key accomplishments.

• One-Page Cover Letter

  Format: Times New Roman, 12-point font, double-spaced, 1-inch margins, PDF.

  Prompt:

  Why do you want to be a Marketing Fellow, and what will you bring to the program? Use this letter to go beyond your résumé and highlight your motivation, strengths, and the unique value you would add to the Fellows community.

• One-Page “Magazine Ad” — Sell Yourself as a Brand

  Format: One standard 8.5” x 11” page, PDF format.

  Prompt:

  You’re now the brand ambassador for one of your favorite brands — and your biggest marketing challenge is convincing the Marketing Fellows program to team up with you. Create a one-page magazine ad that promotes both you and your chosen brand as the perfect partners for Marketing Fellows. Be bold, creative, and memorable. Use visuals, headlines, and taglines to show off your personality, style, and what you bring to the table.

  Guidelines:

  Must fit on one page and be submitted as a PDF.

  Use your favorite brand as a creative backdrop — but make yourself the star of the ad.

  Clever copy and strong visuals encouraged.

  Focus on personality, originality, and what makes you a great fit for the Fellows community.

  Any tools or methods — including AI — may be used, as long as the final concept is your own.

  Design Tip: Think of your application as a multi-channel marketing campaign:

  Cover Letter: Your narrative

  Résumé: Your proof points

  Magazine Ad: Your attention-grabber and lasting impression

Statement on Non-Disclosure Agreements

The Marketing Fellows program is designed around real-time company projects. To enhance the quality of these projects and student access to information, many of our partners require Non-Disclosure Agreements (NDAs) so they can provide students a complex and authentic marketing challenge facing the company. Partners may also ask students to relinquish rights to intellectual property developed in the classroom based on intellectual property of our partner company and related derivative works.