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Minette Drumwright

Minette (Meme) Drumwright

Associate Professor, Department of Advertising

  • PhD, The University of North Carolina at Chapel Hill
  • MBA, Baylor University
  • BA, Baylor University

Professor Minette (Meme) Drumwright is an associate professor of Advertising in the College of Communication at The University of Texas at Austin. She currently is faculty chair of U.T.’s Bridging Disciplines Program in Ethics and Leadership. Previously, Professor Drumwright has been on the Marketing faculties of the The University of Texas McCombs Business School and the Harvard Business School.

Professor Drumwright’s current research is in the area of corporate social responsibility and business ethics. Her focus is on understanding how managers and consumers integrate noneconomic criteria related to society into their decision making. She has studied noneconomic criteria in a variety of contexts, including cause-related marketing, partnerships between companies and nonprofit organizations, socially responsible organizational buying, and corporate volunteerism. Her articles and cases have been published in a variety of books and journals. Her article with Patrick E. Murphy, “How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination,” won the Journal of Advertising 2004 Best Article Award and the U.T. College of Communication’s 2005 Research Award.

Professor Drumwright received the 2004 Joe and Bettie Branson Ward Excellence Award for her research and teaching related to ethics and social responsibility. She also has won two school-wide teaching awards at The University of Texas for her MBA courses. She teaches in various corporate executive education programs in North America and abroad. Her teaching fields include marketing strategy, marketing management, advertising, marketing for nonprofit organizations, marketing and society, and leadership and ethics.

Professor Drumwright has a PhD in business administration (Marketing) from the University of North Carolina at Chapel Hill. Prior to graduate school, she worked for seven years in advertising and public relations. Professor Drumwright is married to H.W. Perry, Jr., a professor of government and law at U.T. They have a daughter, Lauren, who is a senior in high school.

More from Minette Drumwright

Watch Minette Drumwright’s Practicum for the Texas Enterprise Speaker Series: Why Do Good People Do Bad Things?