Marketing
Marketing Faculty
McCombs students rave about our highly creative and motivated marketing professors who lead the world in research insights while enthusiastically engaging in the classroom.
Meet our World-Class Faculty
McCombs marketing faculty members include world-renowned experts on global markets, consumer behavior, advertising perception, market distribution, media strategies, and market technologies. That’s the shortlist.
We include a former director of the Marketing Science Institute (Leigh McAlister), two former editors of the Journal of Marketing Research (Vijay Mahajan and Robert Peterson), a former editor of the Journal of Marketing (William Cunningham), and former associate editors at Journal of Consumer Research (Susan Broniarczyk and Wayne Hoyer).
See our complete faculty list with contact information and areas of expertise in the McCombs Faculty Directory.
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Big Ideas in Marketing
Our faculty members explain their research on a range of marketing topics, from applying marketing data to complex business decisions and developing emerging markets in Africa, Asia, and South America.