McCombs marketing faculty members are world-renowned experts on global markets, consumer behavior, advertising perception, market distribution, media strategies, and market technologies. Our department includes a former director of the Marketing Science Institute (Leigh McAlister), two former editors of the Journal of Marketing Research (Vijay Mahajan and Robert Peterson), a former editor of the Journal of Marketing (William Cunningham), and former associate editors at Journal of Consumer Research (Susan Broniarczyk and Wayne Hoyer). Explore the marketing section of the McCombs Faculty Directory to get to know all of our instructors and their contributions to the field.
✪ Research Spotlight
Rajagopal Raghunathan: Celebrity Gossip Eases Isolation
Ages ago, when societies were organized around small villages, a person’s security and sense of belonging depended partly on how close they were to the village chiefs and elders. If the village was attacked, those closest to the powerful had a better chance of survival.
Today, gossip magazines such as People and Us Weekly fill a similar psychological need for inclusion, according to new research from Rajagopal Raghunathan,professor of marketing at Texas McCombs, published in the European Journal of Marketing. He found that reading personal news about celebrities lets people feel some connection to them. That sentiment, in turn, helps alleviate feelings of social isolation.
Consumers Consider: Coincidence or Divine Intervention?
For Battered Brands, Consumers Can Be Defenders
Better Messaging Can Fight Cancer, Save Lives
Research Faculty
Susan Broniarzick
Professor
Areas of interest: Brand Management, Consumer Behavior, Judgment and Decision-Making
Doug Chung
Professor
Areas of interest: Agency Theory, B2B, Compensation, Industrial Organization, Marketing Models, Methodology, Quantitative Marketing, Sales Management
Rowena Crabbe
Assistant Professor
Areas of interest: Marketing Communication, Marketing Strategy
William Cunningham
Professor
Areas of interest: Business Ethics, Business Strategy, Compensation, Corporate Behavior, Corporate Finance, Corporate Governance, Entrepreneurship and Innovation, Leadership
Rex Du
Professor
Areas of interest: Advertising, Brand Management, Business Analytics, CRM, Digital Advertising, Empirical Methods, Marketing Models, Product Diffusion, Quantitative Marketing
Jason Duan
Associate Professor
Areas of interest: Bayesian Methods, Marketing Metrics, Social Networks, Statistical Analysis
Andrew Gershoff
Professor
Areas of interest: Affect and Decision-Making, Behavioral Decision Theory, Consumer Behavior, Customer Insight, Judgment and Decision-Making
Linda Golden
Professor
Areas of interest: Consumer Behavior and Decision-Making, Marketing Strategy and Brand Management, CRM, Marketing Analytics
Wayne Hoyer
Professor
Areas of interest: Consumer Behavior, CRM, Marketing Communication
Kathleen Li
Associate Professor
Areas of interest: Clicks and Mortar, Empirical Methods, Marketing Models, Public Policy, Statistical Analysis
Vijay Mahajan
Professor
Areas of interest: Marketing Strategy, Product Diffusion, Research Methodology
Leigh McAlister
Professor
Areas of interest: Consumer Behavior, Marketing Models, Marketing Strategy
Rajagopal Raghunathan
Professor
Areas of interest: Affect and Decision-Making, Hedonic and Utilitarian Consumption
Raghunath Rao
Professor
Areas of interest: Behavioral Decision Theory, Behavioral Economics, Game Theory, Industrial Organization, Information Economics, Bounded Rationality, Marketing Analytics
Annabelle Roberts
Assistant Professor
Areas of interest: Consumer Behavior, Intertemporal Choice, Judgment and Decision-Making, Motivation, Self-Disclosure, Trust
Garrett Sonnier
Associate Professor
Areas of interest: Bayesian Methods, Brand Management
Raji Srinivasan
Professor
Areas of interest: Nonmarket Forces, Marketing Analytics, Marketing Metrics, Marketing Organizations, Marketing Strategy
Adrian Ward
Associate Professor
Areas of interest: Algorithms, Consumer Behavior, Judgment and Decision-Making, Marketing Psychology, Prosocial Behavior, Psychology of Technology, Social Networks
Gizem Yalcin Williams
Assistant Professor
Areas of interest: Algorithms, Artificial Intelligence (AI), Human-AI Interaction, Consumer Behavior, Decision-Making, Prosocial Behavior, Psychology of Technology
Big ideas in marketing
McCombs’ research newsletter spotlights noteworthy research conducted by our faculty and Ph.D. candidates.