BOSS 2025 Recap

The Business of Sports Summit, hosted by The University of Texas at Austin, serves as the premier event of the Business of Sports Institute and brings together some of the most forward-thinking minds at the intersection of leadership and sports. The summit convenes students, faculty, alumni, and professionals interested in the business of sports, sales, sponsorships, analytics, and all the activities associated with running a world-class sports and entertainment organization, with the intent to learn, as well as advance the industry and talent pipeline.

Whether you’re interested in the application of data and analytics to improve player performance, new technology that unlocks opportunities for teams to better connect with their fans, or building a global brand, you’ll find insights that you can take with you in your career. This is a unique opportunity that brings together individuals from sports business with the UT and McCombs community to build connections and amplify passions for this exciting and growing field. Join us for insightful programming, our research showcase, as well as networking and mentorship opportunities.