Our 2026 Business of Sports Summit was held in Austin, Texas on Friday, October 23, 2026, ahead of one of the biggest sports weekends in Austin history. The summit was followed by the Rockets vs. Spurs game on campus at Moody Center, the Ole Miss vs. Texas home football game, the Formula 1 United States Grand Prix, and the Texas Women’s basketball scrimmage against UCLA.
The Business of Sports Summit, hosted by the McCombs School of Business at The University of Texas at Austin, serves as the premier event of the Business of Sports Institute and brings together some of the most forward-thinking minds at the intersection of business leadership and sports. The summit convenes students, faculty, alumni, and professionals interested in the business of sports, sales, sponsorships, analytics, and all the activities associated with running a world-class sports and entertainment organization, with the intent to learn, as well as advance the industry and talent pipeline.
Whether you’re interested in the application of data and analytics to improve player performance, new technology that unlocks opportunities for teams to better connect with their fans, or building a global brand, you’ll find insights that you can take with you in your career. This is a unique opportunity that brings together individuals from sports business with the UT and McCombs community to build connections and amplify passions for this exciting and growing field.