Business of Sports Institute
Sports Business Meets Higher ed
The Business of Sports Institute at McCombs is redefining sports education and research—uniting students, faculty, and industry leaders to tackle the biggest challenges in sports through data, leadership, and innovation.
Our Institute Creates
Curriculum
Curriculum
Pathways to careers in sports remain mysterious and difficult to navigate. We design curricula and experiences for undergraduate and graduate students that provide learnings that demystify careers in sports, while opening up the skills and connections to achieve them.
Applied Research
Applied Research
We strive to be the most innovative sports institute in higher education, and research is a core part of our mission. We partner with Texas Athletics and professional sports teams to tackle prevailing and emerging challenges in sports analytics, science, and business.
World Class Events
World Class Events
We host a series of premier conferences and intimate events to bring together the best thinking at the intersection of leadership, business, and sports. Stay tuned for upcoming events, including the 2025 Texas Business of Sports Summit (BOSS).
Growing Fast and Learning Faster
With revenues estimated at $2.65 trillion, according to the Best-Howard model, sport is the ninth-largest industry in the world. In addition to the athletes and organizations that bring fans competition at all levels, global sports also encompasses vast interests in media, marketing, retail, and other entertainment.
Redefining Sports Business
There is no other business school in the country bringing on-field, on-court performance analytics into the curriculum, into the research lab, and to sports industry leaders like we are. Talent management, performance metrics, sports-adjacent verticals and branding — there are a ton of topic areas we are poised to tackle.
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Contact Us
Please email if you would like more information about how you or your organization can collaborate with the Business of Sports Institute.