Graduate Curriculum
management 385
Sports offer a unique and insightful framework for understanding leadership dynamics. Individuals of all ages look up to athletes and teams, forging enduring emotional connections. Interestingly, the realm of higher education often lacks specialized courses that delve into sports as a business, encompassing crucial lessons in leadership and ethics with universal applicability.
This graduate-level course leverages sports analytics to address business complexities, demystifies pathways to thriving in the sports business sector, and fosters the creation of innovative analytical tools through the fusion of computer science, mathematics, and statistics.
The Business of Sport Institute (BOSI) has been instrumental in making my experience at the University of Texas McCombs School of Business exceptional. Breaking into the sports industry through an MBA isn’t a well-trodden path, but thanks to Kirk Goldsberry and the BOSI team, I gained exposure to top industry leaders, built meaningful experience, and ultimately landed my dream role in marketing at Nike. I’m incredibly grateful for BOSI and the opportunities it has given me, and I look forward to staying involved for years to come.
Business of Sports Fellows
The Business of Sports Fellows Program, designed and led by McCombs MBA students, vertically integrates the Business of Sports Institute and its stakeholders to build mutually beneficial partnerships to position McCombs as the premier university for the Business of Sports.
Recruitment for full-time MBA Class of 2028 will open Fall 2026. Stay tuned for deadlines and how to learn more about applying to become a Sports Fellow. Or email us at SportsFellows@mccombs.utexas.edu
2026-2027 Fellows Presidents
Mark Appel
Delaney Gates
Joe Welch
Katie Meriggioli
Omar Elhaj
Alex Trimm
Sports Fellows Projects
RedBird Capital Partners
Evaluate the strategic and financial investment case for launching an NBA Europe expansion franchise anchored by AC Milan in Milan, Italy, including league economics benchmarking, an illustrative ten-year financial model, and a commercial and strategic assessment of the opportunity.
Spurs
FanDuel
Understand the brand sentiment amongst the college age consumer compared to other substitutes in the market.
Todd Boehly Foundation
Evaluate the replicability of the Dallas Cowboys’ The Star model to determine how sports organizations across different leagues and locations can develop mixed-use, year-round business and revenue ecosystems.
Eventellect
Understand the landscape of premium seating, provide a summary of consumer value drivers, and design a set of strategic recommendations for future premium-product design, pricing frameworks, and sales approaches.
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