Strategic Management

Enhance your ability to set and reach strategic and economic goals by equipping yourself with methods and frameworks proven to be successful.

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Develop the skills and strategies to make strategic decisions and execute with confidence company-wide. Establish a solid foundation in managing strategically by reviewing current industry, corporate, divisional and product strategy frameworks. Apply these techniques through a series of in class simulations, case studies and current scenarios. Gain an in-depth knowledge of contemporary strategic frameworks and tools along with the skill to apply them immediately in your current work environment.

This class is available for university credit. Please contact Lynn Slattery at or 512.471.5893 for more information.


Develop the skills and strategies to make high-level decisions and to execute with confidence company-wide.

Two-Day Concentrated Program

Registration begins at 8:00 a.m. and class runs 8:30 – 4:30 both days with a one-hour lunch break.

Austin, Texas

Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.


  • Examine the strategic management process
  • Recognize the major frameworks of industry, corporate, divisional and product strategies
  • Uncover how industry, corporate, and economic drivers affect strategy
  • Educate your staff and line managers in applying strategy in day-to-day decision making
  • Identify the strategic forces affecting your business and how to leverage them
  • Discover how to perceive products, processes and firms to enhance your competitive advantage
  • Utilize strategy management tools for successful implementation


  • Industry, Corporate and Divisional Strategies
  • Porter’s Five Forces
  • Porter’s Business Unit and Generic Strategies
  • SWOT Analysis
  • Product Strategies
  • Product Life Cycles
  • GE's Business Screen
  • Christensen’s Innovator’s Dilemma
  • Value Chain Analysis

Additional Information

CEUs: Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.
Course Credits: 1.0
Hotel Information: Texas Executive Education classes qualify for discounted hotel room rates at the AT&T Executive Education and Conference Center on a limited basis. Discount code will be provided on the course materials page after class registration is complete.


Michael Peterson

Michael Peterson is a Managing Director at the Pemberton Economic Group and a Lecturer in the Department of Management at the McCombs School of Business. As a Lecturer at the University of Texas, Michael teaches graduate and undergraduate entrepreneurship courses that focus on identifying opportunities for new technologies, market validation, building a team, funding a venture, and landing the first customer.

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Stephen Courter

Stephen Courter is an award-winning faculty member in the department of management at The University of Texas at Austin and a former top corporate executive with experience worldwide.

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More Testimonials

  • "Great presenters - knowledge was excellent. Loved the real-world examples."

    - David Fahrner, Product Manager, Medela, Inc.

  • "The lecture and discussions were outstanding - the simulation very helpful and enlightening."

    - Walter Fry, Sr. Fellow Platform Architect, Advanced Micro Devices

  • "Organization of the course was great. I feel like I really understand after only two days."

    - Matt Jackson, Director Fuels and Driveline Lubricants Research Department, Southwest Research Institute

  • "I would recommend this class to our product development team and company leaders. It offered great real-life tools!"

    - Paige Goodwin, Corporate Account Director, The Friedkin Companies, Inc.

  • "Great cost benefit for strategy management enhancement."

    - Brad Justice, General Manager, Martin Energy Services

  • "The course was great. It was interactive and used real-world examples which were really helpful to capture all the concepts discussed during the two days."

    - Naif F. Alsubaie, Assistant Strategy Analyst II, ELM

  • "Steve has a real strength in making abstract tools and concepts relevant with stories and case studies. His personality comes across well in class."

    - Graham Green, Senior Product Marketing Manager, National Instruments

  • "Interesting to think of our company in this context and hear other people share experiences."

    - Mark Wilson, Region Manager, Bridgestone Bandag Tire Solutions

Upcoming Sessions

Strategic Management

Price: $2,950.00


04/28/22 - 04/29/22

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

Michael Peterson
Stephen Courter