Strategic Management

Enhance your ability to set and reach strategic and economic goals by equipping yourself with methods and frameworks proven to be successful.

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Overview

Develop the skills and strategies to make strategic decisions and execute with confidence company-wide. Establish a solid foundation in managing strategically by reviewing current industry, corporate, divisional and product strategy frameworks. Apply these techniques through a series of in class simulations, case studies and current scenarios. Gain an in-depth knowledge of contemporary strategic frameworks and tools along with the skill to apply them immediately in your current work environment.

This class is available for university credit. Please contact Lynn Slattery at Lynn.Slattery@mccombs.utexas.edu or 512.471.5893 for more information.

Strategy

Develop the skills and strategies to make high-level decisions and to execute with confidence company-wide.

Two-Day Concentrated Program

Registration begins at 8:00 a.m. and class runs 8:30 – 4:30 both days with a one-hour networking lunch included.

Austin, Texas

Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.

Benefits

Examine the strategic management process
Recognize the major frameworks of industry, corporate, divisional and product strategies
Uncover how industry, corporate, and economic drivers affect strategy
Educate your staff and line managers in applying strategy in day-to-day decision making
Identify the strategic forces affecting your business and how to leverage them
Discover how to perceive products, processes and firms to enhance your competitive advantage
Utilize strategy management tools for successful implementation

Topics

Industry, Corporate and Divisional Strategies
Porter’s Five Forces
Porter’s Business Unit and Generic Strategies
SWOT Analysis
Product Strategies
Product Life Cycles
GE's Business Screen
Christensen’s Innovator’s Dilemma
Value Chain Analysis

Additional Information

Prerequisites:None
CEUs: Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.
Course Credits: 1.00
Hotel Information: Texas Executive Education classes qualify for discounted hotel room rates at the AT&T Executive Education and Conference Center on a limited basis. Discount code will be provided on the course materials page after class registration is complete.

Faculty

Rob Adams

Rob Adams is on the faculty of The University of Texas at Austin where he teaches innovation, commercialization and entrepreneurship in the MBA and MSTC programs. He is also the founder and Director of Texas Venture Labs at the McCombs School of Business.

Stephen Courter

Stephen Courter is an award-winning faculty member in the department of management at The University of Texas at Austin and a former top corporate executive with experience worldwide.

What Participants are Saying

Engaging professors

"Professor Courter kept my attention the whole time, expanded on questions that arose and was very informative. I would take more classes taught by him."

- Scott Williams, Corporate Director Regulatory Affairs and Compliance, Yuhuang Chemical Inc.
Challenging the way you think about concepts

"The classes at Texas Executive Education really challenged my thinking and equipped me with new approaches to assessing familiar issues and concepts. What was most useful was the expertise of the professors and the sharing of ideas amongst the attendees; which provided me with the ability to immediately apply the concepts being discussed to real workplace situations."

- Beverly Harris, Vice President, Business Analysis & Strategic Planning, Texas Mutual Insurance Company
Real-world, immediate application of ideas

“The Texas Executive Education Course was extremely well-presented. The instructors were engaging and brought real world experience to the discussions that made it easy for attendees to tie the concepts to concrete applications. I was able to apply many of the ideas to our operation immediately upon my return from the course. I recommend the course highly to my colleagues and others seeking to better understand the role of strategy in management.”

- M.J., Automotive Research Industry

More Testimonials

"Great presenters - knowledge was excellent. Loved the real-world examples."

- David Fahrner, Product Manager, Medela, Inc.
"The lecture and discussions were outstanding - the simulation very helpful and enlightening."

- Walter Fry, Sr. Fellow Platform Architect, Advanced Micro Devices
"Organization of the course was great. I feel like I really understand after only two days."

- Matt Jackson, Director Fuels and Driveline Lubricants Research Department, Southwest Research Institute
"I would recommend this class to our product development team and company leaders. It offered great real-life tools!"

- Paige Goodwin, Corporate Account Director, The Friedkin Companies, Inc.
"Great cost benefit for strategy management enhancement."

- Brad Justice, General Manager, Martin Energy Services
"The course was great. It was interactive and used real-world examples which were really helpful to capture all the concepts discussed during the two days."

- Naif F. Alsubaie, Assistant Strategy Analyst II, ELM
"Steve has a real strength in making abstract tools and concepts relevant with stories and case studies. His personality comes across well in class."

- Graham Green, Senior Product Marketing Manager, National Instruments
"Interesting to think of our company in this context and hear other people share experiences."

- Mark Wilson, Region Manager, Bridgestone Bandag Tire Solutions

Upcoming Sessions

Texas Executive Education

McCombs School of Business