MS in Business Analytics
McCombs’ STEM-designated Master of Science in Business Analytics prepares students to turn data, AI, and analytics into business decisions. As AI changes how work gets done, the value is shifting from task execution to judgment and strategy. Choose the path that fits your goals: a 10-month full-time program in Austin or a 23-month part-time option for working professionals.
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MSBA Student Alex Kim in UT building
Why pursue an MSBA?
Every industry runs on data, but organizations need people who can turn that data into decisions. The MSBA prepares students to work above and alongside AI — using analytics, business judgment, and communication to solve real problems and create measurable impact.
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Data-Driven Business Insights

Use data, analytics, and AI workflows to identify opportunities, test assumptions, and improve business performance.

Become a Data Storyteller

Learn to translate complex analysis into clear recommendations that leaders can act on — turning technical outputs into business value.

Move Business Forward

Apply analytics to improve strategy, operations, and growth in organizations that rely on evidence-based decisions.

Why McCombs?

AI & Analytics at the Core of MSBA

The MSBA gives students market-ready AI and machine learning skills for business settings, including predictive and prescriptive analytics, generative AI, and responsible deployment. Students learn how to move from models to workflows, from AI outputs to business outcomes, and from task execution to judgment and strategy.

Industry-Guided Curriculum

Industry partners help shape the curriculum so it stays relevant to current business needs. Students benefit from faculty expertise, advisory input, and applied learning opportunities that connect analytics and AI to real organizational challenges.

Ed Tonkonis the president of Zebra Technologies and a longtime member of the McCombs MSBA Advisory Council. In this video, he discusses the importance of evolving the curriculum alongside technological innovation while maintaining a focus on data-supported storytelling. As Tonkon explains, learning “to take some very complex technology and advanced analytics and articulate it into a story of a business outcome” is one of the program’s most valuable components.

 

 

MSBA Career Outcomes

McCombs MSBA program prepares you to lead in an emerging field. Business analytics and data science roles rank among the top emerging jobs in the U.S., with double‑digit growth, hundreds of thousands of new positions, and average salaries near $100,000 a year.

TOP
15 in Emerging Jobs
in America
LinkedIn Emerging Jobs Report
13%
Growth Through 2023
computer & IT jobs
LinkedIn Emerging Jobs Report
600K+
New Jobs & Positions
added to the market
U.S. Bureau of Labor Statistics
$97K
Average Annual Earnings
for professions in this field
U.S. Bureau of Labor Statistics

MSBA FAQ

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How does Texas McCombs’ MS in Business Analytics prepare students for careers in an AI-driven business world?

AI is changing how companies work, and employers need people who can use analytics responsibly, evaluate outputs critically, and turn insight into action. The MSBA prepares students to collaborate with AI in business settings, not just use tools in isolation.

What qualifications or prerequisites do I need to apply to the MSBA program?

Admissions are holistic and consider your academic background, experience, and readiness for quantitative coursework. Applicants should have a bachelor’s degree and preparation in calculus, statistics, and programming.

What is the difference between the full-time MSBA and the Working Professionals (MSBA-WP) program?

Both formats lead to the same STEM-designated degree. The difference is delivery: the full-time MSBAis a 10-month immersive experience in Austin, while the MSBA for Working Professionalsis a 23-month part-time program with online coursework and five Austin immersives.

Two Options. One Application.
If you’re considering a master’s degree in business analytics from Texas McCombs but aren’t sure which format (on‑campus or online) is right for you, you can apply to both, once the application opens in August 2026. Submit one Texas McCombs MSBA application and use a single application fee to be considered for the full‑time MSBA in Austin and the part‑time online MSBA for working professionals.

The McCombs Advantage

Powerful Alumni Network

Tap into one of the nation’s strongest business school alumni networks, with connections to more than 108,000 Texas McCombs graduates across industries.
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Outstanding Faculty

Learn from award‑winning Texas McCombs faculty—experts in analytics, statistics, information systems, and business—who bring real‑world research and industry projects into the classroom.
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Top Advisory Council

The MSBA Advisory Council is comprised of industry leaders who serve as liaisons with program faculty and staff regarding the curriculum and act as advocates for MSBA students.
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