Marketing
CBA 7.202 : 471-1128
How Business Engages with the Marketplace
Enhancing corporate competitiveness and delivering customer value is just the beginning point for faculty and students in the Department of Marketing. Product characteristics, pricing, customer behaviors, market segmentation and brand strategy are all put under the research microscope at McCombs, and taught with innovation and rigor. The result is a top-10 nationally ranked marketing program according to U.S. News & World Report.
Solving Real-World Problems
Marketing students get more than a classroom education. Class projects often give students the chance to tackle key business issues for some of Texas’ top Fortune 1000 companies. Many also participate in direct consulting projects through the MBA Plus or ENHANCE programs. They conduct market segmentation studies for national retailers, explore the economic viability of new fuel technologies or study customer behaviors that guide product development decisions. Students are also eager to test their skills against peers from other leading business schools by participating in national case competitions. McCombs teams consistently bring back the top prize at these competitions, including a recent win at the L’Oreal Brandstorm Competition.
Earning Academic Reputation Through Thought Leadership
McCombs marketing faculty include world-renowned experts on global markets, consumer behavior, advertising perception, market distribution, media strategies and market technologies. That’s the short list. Our faculty members are exploring fundamental issues on a wide range of marketing topics, from the application of marketing data to complex business decisions to the development of emerging markets in Africa, Asia and South America. Visit our faculty profiles for a glimpse at the broad array of marketing insights each is creating within the industry.
Department Chair
Professor Eli Cox was named department chair in June of 2006. He is a renowned marketing researcher and teacher, and a proven administrator who also served as department chair from 1985-1989. In addition, he has served as the director of the much-acclaimed Business Honors Program since 1995.
