Skip to main content

Driving Sales Success: Strategy and Management

UT Campus | No Sessions Currently Scheduled

  • Optimize Sales Outcomes

    In these times of evolving digital technology and infrastructure, customer demands and sales strategies are rapidly changing. Sales leaders must design a go-to-market strategy that meets the varying needs of customers. In this hands-on program, improve your ability to optimize sales outcomes by developing and managing a high-performance sales force to effectively carry out your sales strategy.



There are no sessions scheduled at this time. For more information about the next class date, please contact us at or 512-471-5893.

What You'll Learn

Strategies for Analyzing Go-To-Market Options

Sales leaders must understand how to sell what to whom—that is, the sales process, the value proposition and customer segmentation. This program explores effective strategies for analyzing different go-to-market options. You will learn to strengthen sales teams and effectively manage your key accounts. You will return to your company ready to implement an action plan that sets up your sales strategy to increase revenue and to drive long-term success.

Capabilities to Execute Go-To-Market Strategy

  • Develop a customer-centric go-to-market strategy that meets your goals
  • Improve sales force management by effectively recruiting, compensating, and motivating your salespeople
  • Build strong relationships with effective channel and key account managements
  • Harness data and technology to optimize your strategy


Expand Your Personal and Professional Network

  • Extend your network by working with accomplished executives from various backgrounds and industries
  • Build relationships with a diverse group of peers who can provide broad insights into your business challenges and career decisions


Attending this Course

  • Individuals

    This course is appropriate for executives responsible for their organization's go-to-market strategy and/or sales-force activities.
  • Teams

    Attendance by multiple representatives will foster teamwork and amplify the program's impact to an organization.
  • Requirements & Credit

    There are no prerequisites for this course. Participants earn 2.0 CEUs and/or 20 CPEs for this course, as well as a certificate of completion. Our classes are available for university credit. Please contact us for more information.

Who Attends?

This course is particulairly appropriate for the following participants: vice presidents of sales, marketing, or distribution; regional sales managers; channel managers; key accounts managers; business development managers; customer success managers; human resources managers; and professional partners in accounting law and consulting organizations.

Course Schedule

View a detailed schedule for this 3-day course.


  • Doug Chung
    Doug Chung

    Instructor, Driving Sales Success: Strategy and Management

    Learn More

Demonstrate Your Expertise with a Certificate

  • Reimbursement Options

    Learn more about course credits and options for course reimbursement. Get tips on the best way to approach your manager and download a customizable template to facilitate making the ask.
  • Course Location

    In person courses take place at the AT&T Executive Education and Conference Center and adjoining Rowling Hall on the UT campus in Austin. These world-class facilities provide a comfortable and convenient learning environment, with direct access to the 40 acres of campus and within walking distance of downtown Austin. Live online and on-demand course options are available for many courses.
  • Learning at UT Austin

    Participating in an executive education program in the UT Austin campus will provide you with the immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. The learnings will take place on your own, in your study groups, and in the classroom via the case method.

Additional Courses

Marketing Analytics

Companies are more data rich than ever before; creating an imperative for you to analyze and understand that data to drive organizational growth.

Learn More

Driving Business Success with Digital Marketing

Dramatic changes in the use of media and technology over the past few years, has fundamentally changed the entire approach to marketing.

Learn More


  • Advocacy & Influence: Gaining Support for Your Ideas & Vision

    Great ideas don't sell themselves - they must be sold! Learn vital tactics to help you influence others and champion your ideas.
  • Two people look at charts on a large black screen.

    Adopt a Digital Marketing Mindset to Thrive in the Face of Chaos

    Digital leaders look at the world differently and have set up their teams and organizations to leverage a new digital mindset.
  • People collaborating at an office table.

    Two Thinking Caps: Divergent and Convergent Thought

    Use divergent and convergent thought techniques with your team to find optimal solutions to problems.

Contact Us