Course Details

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SET AND REACH STRATEGIC AND ECONOMIC GOALS
Develop the skills and strategies to make strategic decisions and execute with confidence company-wide. Establish a solid foundation in managing strategically by reviewing current industry, corporate, divisional, and product strategy frameworks. Apply these techniques through a series of in class simulations, case studies and current scenarios.
ENROLL IN THIS COURSE
UPCOMING SESSIONS
There are no sessions scheduled at this time. For more information about the next class date, please contact us at execed@mccombs.utexas.edu or 512-471-5893.
What You'll Learn
Strategic Management Process
- Examine the strategic management process
- Recognize the major frameworks of industry, corporate, divisional and product strategies
- Uncover how industry, corporate, and economic drivers affect strategy
Strategy Management Tools for Success
- Enhance your ability to set and reach strategic and economic goals
- Educate your staff and line managers in applying strategy in day-to-day decision making
- Identify the strategic forces affecting your business and how to leverage them
- Discover how to perceive products, processes and firms to enhance your competitive advantage
- Utilize strategy management tools for successful implementation
Strategic Frameworks
Gain an in-depth knowledge of contemporary strategic frameworks and tools along with the skill to apply them immediately in your current work environment. These include:
- Porter’s Five Forces
- Porter’s Business Unit and Generic Strategies
- SWOT Analysis
- Product Strategies
- Product Life Cycles
- GE's Business Screen
- Christensen’s Innovator’s Dilemma
- Value Chain Analysis
Attending this Course
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Individuals
This course is appropriate for executives and managers in leadership roles. -
Teams
Organizations often send pairs or small teams, to support the launch of new initiatives. -
Requirements & Credit
There are no prerequisites for this course. Participants earn 1.4 CEUs and/or 14 CPEs for this course, as well as a certificate of completion. Our classes are available for university credit. Please contact us for more information.

Looking for University Credit?
Our classes are available for university credit. Please contact Elizabeth Krieg for more information.
Engaging Professors
Professor Courter kept my attention the whole time, expanded on questions that arose and was very informative. I would take more classes taught by him.

Demonstrate Your Expertise with a Certificate

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Reimbursement Options
Learn more about course credits and options for course reimbursement. Get tips on the best way to approach your manager and download a customizable template to facilitate making the ask.

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Course Location
In person courses take place at the AT&T Executive Education and Conference Center and adjoining Rowling Hall on the UT campus in Austin. These world-class facilities provide a comfortable and convenient learning environment, with direct access to the 40 acres of campus and within walking distance of downtown Austin. Live online and on-demand course options are available for many courses.
Resources
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Push and Pull: Understanding Resistance to Change
Understanding how your team works allows you to anticipate resistance before starting a change initiative. -
How Savvy Negotiators Use Communication Channels to their Advantage
We have many ways to communicate and different channels are suited for different kinds of messages. -
Working and Leading While Dispersed: What Matters Most
Remote teams have become the way forward for many organizations, so it's essential to learn skills to nurture a healthy virtual team culture.
