Students
Graduate
The Business of Sports Institute equips graduate students to lead at the forefront of the massive and growing sports industry. Through research-driven learning and industry collaboration, students gain the tools to solve complex challenges in sports—and translate those skills across sectors.
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Graduate Curriculum
management 385

Sports offer a unique and insightful framework for understanding leadership dynamics. Individuals of all ages look up to athletes and teams, forging enduring emotional connections. Interestingly, the realm of higher education often lacks specialized courses that delve into sports as a business, encompassing crucial lessons in leadership and ethics with universal applicability.

This graduate-level course leverages sports analytics to address business complexities, demystifies pathways to thriving in the sports business sector, and fosters the creation of innovative analytical tools through the fusion of computer science, mathematics, and statistics.

Get Involved
Texas Business of Sports Summit
Thank you to all who joined us for our Fall 2024 and Spring 2025 Texas Business of Sports Summits. Held in Austin, where innovation happens at lightspeed, our summits offer an exclusive opportunity for UT students, alumni, and industry professionals to engage with leaders through networking, panel discussions, and idea sharing - all centered on success in the business of sports. The summits include notable speakers and panelists who share their thoughts and direct experiences working as business leaders in sports.
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Texas BOSS
SEMA
The mission of the Sports, Entertainment and Media Association is to make McCombs a learning destination for MBA students pursuing careers in the business aspects of sports and entertainment. The goals of the organization are to provide formal and informal learning opportunities in sports and entertainment management, initiate and maintain a strong network of contacts and provide career opportunities for association members.
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SEMA
UT Sports Analytics Reading Group
Explore the science behind the game. The UT Sports Analytics Reading Group is an interdisciplinary community of graduate students, postdocs, and faculty who read and discuss the latest academic papers in sports analytics. Join the email list to be part of the conversation. The group is led by Data Science Professor Amanda Glazer.
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Sports Analytics
Contact Us
Email us to learn how our programs support your goals through hands-on experience, applied research, and professional development opportunities.