Students
Undergraduate
Build a powerful toolkit for your future. With a focus on analytics, leadership, and the science of performance, we empower undergraduates to thrive in sports—and to stand out in any career path. Through dynamic coursework and real-world insights, you’ll gain the skills to navigate the evolving sports industry and beyond.
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Undergraduate Curriculum
Analytics and Business of Sports Minor

The Analytics and Business of Sports minor is designed for undergraduate students with ambitions to study sports and the leadership, analytics, and business lessons that apply more broadly. The broader objectives of the program include equipping students with an analytical and business skillset that will propel their success in a competitive economy characterized by managing for exceptional performance. Something that applies to the sports industry, but also to countless industries outside of sports.

PROGRAM REQUIREMENTS

The minor is comprised of five requirements, totaling 18 semester hours of coursework students must successfully complete to earn the minor:

  • Business Fundamentals (3 hours)
  • Analytical Foundations (3 hours)
  • Using Analytics to Manage People and Performance (3 hours)
  • Analytics, Business, and Sports (3 hours)
  • Sports, Managing People, and Leading Organizations (6 hours)

Read about the application process or download the Analytics and Business of Sports Minor requirements to learn more.

Performance and Sports Analytics Course

Sports may be one of the best lenses through which to learn about leadership. This undergraduate elective and flagship course for our minor ties together the rise of data science and statistics in the sports world with its various applications in the business world. Sports discourse and decision-making have become increasingly analytical due to the rise of computing, data science, and statistical thinking.

ABOUT THE COURSE

MAN 372T.6 (previously MAN 337.6)

In this course, you will:

  • Thoroughly understand the past, present, and future directions of sports analytics.
  • Gain a fluency in quantitative approaches to performance evaluations and hiring decisions.
  • Learn how to apply sports industry analytical approaches to other industries.
  • Gain a better understanding of pathways leading to careers in sports analytics and management.
Get Involved
Business of Sports Student Organization
The Business of Sports Student Organization (BOSSO) is where passion for sports meets the power of data. The mission of BOSSO is to leverage advanced data analytics and research methodologies to provide actionable insights and strategic recommendations within the business of sports through three key pillars: consulting, research and education. Join other undergraduate students to consult real clients, conduct original research, or build your hard and soft skills.
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BOSSO
Texas Business of Sports Summit
Thank you to all who joined us for our Fall 2024 and Spring 2025 Texas Business of Sports Summits. Held in Austin, where innovation happens at lightspeed, our summits offer an exclusive opportunity for UT students, alumni, and industry professionals to engage with leaders through networking, panel discussions, and idea sharing - all centered on success in the business of sports. The summits include notable speakers and panelists who share their thoughts and direct experiences working as business leaders in sports.
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Texas BOSS
Contact Us
Email us for information about our courses, the Analytics and Business of Sports minor, and other academic opportunities.